Bob Gaglardi School of Business and Economics

Dr. F.G. Paul Clark Assistant Teaching Professor

Interests

With an underlying international perspective, the courses I deliver are in the areas of organizational strategy, international business, and marketing.

In the area of strategy and through an international lens, I am particularly interested in organizational transitions to a sustainable (triple bottom line) orientation. Additionally, in the area of international business and marketing my interests include: the geopolitical environment of business, business to business marketing, and Sustainability.

Whenever possible, the courses I teach include an experiential component. In the area of strategy this involves working with local organizations (preferably non-profits) to evaluate and provide recommendations to improve their organizational performance. Examples of Applied Project Community clients (Strategy and Marketing) are below.

Overall, I strive to be actively involved at the local, national, and international levels of progressive graduate and undergraduate business education.

Research Interests

Service Learning, in the areas of marketing and strategy working with local non-profit organizations.

Sustainability and organizational change to this orientation.

Education

Bachelor of Arts, Military History, University of Victoria (1986)
Diploma in Business Administration, British Columbia Institute of Technology (1989)
Masters of Business Administration, University of Western Ontario (Hong Kong campus) (2002)
Doctorate in Business Administration, Swiss Management Centre (2014)

Publications

Published Research Papers:

Clark, F.G. Paul and Liu, Jing, Global Awareness Map Assignment: An Effective Exercise for Enhancing Geographic Literacy (November 20, 2025). Journal of International Business Education, Volume 20:2025, Doi.org/10.2139/ssrn.5990617

Feng, CY., Song, Wei, Schein D.D., Clark, Paul. "The Design of Experiential Learning Spaces for Chinese Students Studying at North American Universities" International Journal of Cultural Management. Vol. 2, 2e, March 2022.
DOI: 10.1504/IJCULTM.2022.10051367

Feng, CY., Song, Wei, Schein D.D., Clark, Paul. Evaluating Experiential Education Learning Approaches for Asian Students at North America Universities. International Education Studies. Vol. 14, No. 10, October 2021

Kuoppakangas, P., Suomi, K., Clark, P., Chapleo, C., & Stenvall, J. (2019). Dilemmas in Re-branding a University: Maybe People Just Don't Like Change?: Linking Meaningfulness and Mutuality into the Reconciliation. Corporate Reputation Review. DOI:10.1057/s41299-019-00080-2

Fehr, F., Clark, P., Funk, M. Interdisciplinary and Cross-Cultural Literacy: An Activity Increasing Business and Nursing Students Cultural and Health Care Industry Awareness. International Journal of Teaching and Education, Vol. 8 /No 1, April 20th, 2019.

Clark, P., Suomi, K., Chapleo, C. Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand. Journal of Tertiary Education and Management, (), 1-19
DOI 10.1007/s11233-019-09054-9. 2019

Chapleo, C., Clark, P., "Branding a Tertiary Institution by Committee: An Exploration of Internal Brand Analysis and Management Processes", Journal of Brand Management, 23(6), 631-647. DOI 10.1057/s41262-016-0009-1

Evaluating Experiential Learning Approaches for Asian Students at North American Universities.
CY Feng, W Song, DD Schein, P Clark
Journal of International Education Studies 14 (10), 14-27

Presentations 2014-2021

GlobalNews.ca "Gotta Catch'em all: why Pokemon card collecting is making a comeback" https://youtu.be/CnV1jhWhP-Y Nov. 20, 2021

Chapleo, C., Clark, P. and Suomi, K., 2017. Branding a University: effectiveness of internal branding activities on mid level administrators and Deans. In: Academy of Marketing 4-7 July 2017 Hull, UK.

Clark, P., Soumi, K., Chapleo, C., 2017. Branding a University: effectiveness of internal branding activities on mid level administrators and Deans. Conference on Retail Marketing, Vancouver, BC, 2017

Chapleo, C. Clark, P. and Soumo, Kati, 2016. Branding a Tertiary Institution by Committee: An Exploration of Internal Brand Analysis and Management Processes. Academy of Marketing SIG, Seville Spain, 2019

Fehr, F., & Clark, P. (co-author, Funk, M.) (2016). Peer Reviewed. Co-presentation: Centre for Research on International Education Conference. SFU, BC. Title: "Interdisciplinary Cross-Cultural Literacy: An Activity to Increase Cultural and Health Care Industry Awareness Between Business Students and Nursing Students."

Fehr, F., (co-authors Funk, M. & Clark, P.) (2015). Peer Reviewed. Presentation: WNRCASN 2015 Conference. Nursing Education and Health Care Reform Strategies for Action. College of the Rockies, Cranbrook, BC. Title: "The Meeting of Two Disciplines: Students Exploring the Business of Cultural Awareness through Relational Practice".

Fehr, F., Funk, M., & Clark, P. (2015). Presentation: 11th Annual Teaching Practice Colloquium, Kamloops, BC. Title: "A Cross-Cultural and Cross-Disciplinary Assignment."

Fehr, F., Clark, P., Funk, M. (2014). Presentation: Centre for Student Engagement and Learning Innovation Engagement Series. Title: "Experiential learning, inside and outside the classroom."

Employment History

Faculty: School of Business and Economics, Thompson Rivers University
Premium Food and Beverage International Ltd. (ChinamarketsDirect.com)
Shanghai Direct Marketing Ltd. Kamloops, BC, Canada (Consulting services)
Hutcheson Whampoa, (Park N'Shop), Shanghai, China (grocery retailer in Shanghai)
Montrose Food and Wine, Shanghai, China (East China and Shanghai regional distributor of premium imported wines)
Taiwan Connection, Taipei, Taiwan (production and export of computer hardware)
Pacific Business Equipment, Victoria, BC, Canada (distributor of Canon business equipment)

Courses Taught

Global Management
International Business
Organizational Strategy
Introduction to Marketing
Integrated Marketing Communications
Business to Business (Industrial) Marketing
International Marketing
Marketing Strategy

Recent Applied Strategy Project Clients:

Lived Experiences Community
TRU Study Abroad
Adroit Technologies
CFBX TRU Campus Radio
Kamloops Interior Summer School of Music (KISSM)
North Shore Business Improve Association
CanGo Grannies
Makerspace
Scorpion Technology
TRU Generator
Kamloops Innovation Centre
People in Motion
Kamloops Heritage Society
Kamloops Bike Riders Association
Kamloops Film Society
Kamloops and District Chamber of Commerce
CFBX Campus Radio
Interior Logging Association (ILA)

Recent Applied Marketing Project Clients:

CFBX Campus Radio
Scratches Cafeteria, TRU Culinary Arts
Bastion Ranch Organic Beef
Okanagan Shuswap Roller Derby Association
Volunteer Kamloops
BC Abattoir's Association
Project X Theatre
Thompson Rivers University, Men's Basketball Team
Kamloops West Rotary Association
The Adams River Salmon Society

Professional Affiliations

The New Pathways to Gold Society, member of the Board of Directors, 2019 to 2024