Bachelor of Tourism Management

Be exposed to the latest topics and best practices, taught by experienced academics and industry professionals. Be immersed in a program with students from all over the world, in courses that blend theory with real-world experiences. Co-operative education opportunities offer relevant, hands-on learning.

The BTM is a 120-credit degree. The first 60 credits provide a solid foundation for the management of tourism businesses. The second 60 credits enable students to choose a specialty area, offering an unparalleled opportunity for students to pursue in-depth studies in areas of particular interest to them.

Adventure Studies stream

Learn the growing needs of the adventure travel industry. Governments, businesses, organizations, and communities require tourism experts to help develop, direct, and promote adventure experiences in their villages, cities, regions, and countries.
» Learn more on the Adventure Studies site

Tourism Management stream

Develop an understanding of tourism as both an industry and an important sociocultural activity in today’s increasingly mobile world. Students explore tourism’s social, environmental, and economic contexts while developing strong management skills that will position them to thrive in public, non-profit, and commercial sector organizations — or to join tourism’s dynamic entrepreneurial scene by creating or growing new ventures of their own.

General program or a major

Within the Adventure Studies or Tourism Management stream, you can choose either the general program or one of three majors.

General program

You have the option of adding a concentration.

  • Resort Experience
  • Innovation and Entrepreneurship
  • Festivals and Events
  • Adventure Studies
  • Entrepreneurship
  • Tourism Studies
  • Adventure Studies

A TRU Story: Brooke Madley

Bachelor of Tourism Management - Event Manager, Sun Peaks Resort

Brooke Madley
Why TRU?

I knew I wanted to work outside and work with people. I chose the BTM program to gain a better understanding of the business aspect of tourism. Also, Sun Peaks Resort is just a 45-minute drive from the university so I knew I could get up to the mountain to ski on days I wasn’t studying!

From local to global and back again

I loved the community of like-minded students and instructors that shared a passion for people and adventure. I studied abroad in Australia for a semester, learning about tourism there, and I also took part in a practicum in northern Chile working with a developing tourism community. Now, I’m living my career dream in my job at Sun Peaks.