Bob Gaglardi School of Business and Economics


Dr. Joyce Shang

Chair / Associate Professor (Interim 1 year)

  • Ph.D. in Marketing (Simon Fraser University, )
  • M.Sc. in Management (University of Lethbridge, )
  • B.A. in Economics (East China Normal University, )
Joyce Shang

Department of Marketing strives to deliver the highest level of relevant, updated and competitive marketing knowledge, concepts, theories, and practices to our students and community. We also actively engage in global academic research. The Marketing department's academic research focus on creativity and innovation that are varied from consumer behaviour, services marketing, brand management, international marketing, professional selling, new product development, retail management, and business-to-business marketing to internet marketing.

Department Faculty List
Name Position Phone Office Email
Dr. Joyce Shang Chair, Associate Professor 778-471-8465 IB2036
Dr. Russell Currie Professor 250-852-6332 OM3773
Dr. Matti Haverila Professor 250-828-5377 OM3775
Dr. Che-Hui (Eric) Lien Professor 250-377-6149 OM3781
Dr. Warveni Jap Assistant Professor 250-377-6039 IB2048
Sheena Van Dyk University Instructor 250-371-5785 IB2078
Dr. Dahae Jeong Assistant Professor (tripartite) 250-852-6356  IB 2085


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