Thompson Rivers University
Thompson Rivers University

Strategic Enrolment Management

A TRU view on strategic enrolment management

Thompson Rivers University is fortunate to serve one of the most wonderfully diverse communities of students in Canada.

Understanding their needs, improving their prospects, helping them navigate the ups and downs of university studies—these are the top-of-mind goals for faculty and staff at TRU.

In short, when our students succeed, we all succeed. Developing a strategic enrolment management plan will help us focus our efforts where they are needed most in order to help all TRU students achieve success at university and beyond.

What is SEM?

Strategic enrolment management (SEM) is a process of setting enrolment goals that reflect an institution’s mandate, mission, strategic priorities, external environment and internal resources.

Through the coordination of core disciplines such as student recruitment, student services, academic program and curriculum planning and marketing, SEM aims to make enrolment growth and stability something that is predictable and planned for, rather than reactionary and unplanned.

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