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TRU Tourism Innovation Lab
Want to get paid for your passions? Start your entrepreneurial adventure with us!
Bring your creativity and passion to the TRU Tourism Innovation Lab and start turning your dreams into reality.
Our lab is about training in entrepreneurial skills. We created a partnership that combines the powers of Tourism Kamloops, the Kamloops Innovation Centre, and the TRU Tourism Management department to deliver experiential learning opportunities. Whether starting a new business, or working in industry — this is an invaluable learning experience.
The TRU Tourism Innovation Lab helps develop skills for design and innovation and gives you a chance to turn your ideas into a new business.Connect with us today
ShredLoops Mountain Biking Pilot
Student Steffen Masaites does a pilot tour at Kamloops Bike Ranch for ShredLoops Mountain Biking. This is a product that came out of the Tourism Innovation Lab, starting in the classroom.
How the lab works
Part I: In class
In the TRU course Experience Creation and Product Development (TMGT 4010), students go through the process of proposing a new tourism business.
Market intelligence from Tourism Kamloops
Individual meetings with coaches
Workshops from Kamloops Innovation Centre
Dragon's Den style pitch day
Selection for the Tourism Venture Acceleration Program
Part II: In the summer
Selected students join the Tourism Venture Acceleration Program during the summer, where they are paid to pursue their business like a part-time job.
Grant funding to explore business idea
Market validation training
Personalized mentorship with entrepreneurs-in-residence
Connections to industry partners such as Tourism Kamloops, Sun Peaks, TOTA and Destination BC
Space to work at the Kamloops Innovation Centre
Additional funds for special start-up needs
Partners and coaches
Assistant Teaching Professor and Director of the TRU Tourism Innovation Lab
Director, Destination Development and Trade Relations, Tourism Kamloops
Entrepreneur in Residence, and Managing Partner, Zubak and Associates
Destination Development Manager, Tourism Kamloops
Executive Director, Kamloops Innovation Centre
Thank you to our partners
Photo credit for background picture
Riley Schutz Photography