Russell Currie Professor

Interests

* New Behaviour Adoption
* Indigenous Health Project Management and Research
* Feasibility Analysis
* Stakeholder Engagement
* Curriculum Development, Implementation and Evaluation
* Active Scholar Assessment

Publications

Haverila, K., M.A. Haverila and R. R. Currie, Rikesh Matthew (Awaiting Print). Using AI-enhanced learning tools: The effect of information quality characteristics on information usefulness: Importance and performance (IPMA) with PLS-SEM and necessary condition analysis (NCA). The Journal of International Education in Business

Haverila, M. A. and R. R. Currie. (Awaiting Print) "AI-Enhanced learning tools: Impact of information quality characteristics on perceived ease of use analyzed with PLSSEM and NCA." International Journal of Information and Learning Technology

Haverila M., R. R Currie and A. Pal. (2026). "The impact of source credibility on information usefulness and perceived ease of use in the AI learning context." Journal of Applied Research in Higher Education. https://doi.org/10.1108/JARHE-12-2025-1111.

Haverila M., R. R Currie and A. Pal. (2026): "Using information acceptance model in artificial intelligence (AI) supported learning context". The International Journal of Learning Futures. Vol. 34 (1): 115-138. https://doi.org/10.1108/LFET-03-2025-0038

Haverila, M., Haverila, K.C., McLaughlin, C., Rangarajan, A. and Currie, R. (2024), "The role of perceived knowledge on key brand community constructs of trust, involvement and engagement", Management Research Review, Vol. 47 (10) https://doi.org/10.1108/MRR-04-2024-0281

Haverila, M., R. Currie, K. Haverila, C. McLaughlin and J. Twyford. (2023). The impact of word-of-mouth (WOM) on attitudes, behavioral intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters. International Journal of Pharmaceutical and Healthcare Marketing. 18(2), 300-324. https://doi.org/10.1108/IJPHM-01-2022-0009.

Currie, R., G. Pandher and P. Voyer. (2023) "Marketing Journal Rankings: Active Scholar Assessment" Review of Marketing Science, vol. 21, no. 1, 2023, pp. 195-243. https://doi.org/10.1515/roms-2022-0076

Arora, S., Currie, R., Piplani K., and Panaskiuk E. (2022) Is it Easy to Retain The Customers Online? Deciphering Customers The Journal of Indian Management and Strategy vol 27 (2) 28-35. http://dx.doi.org/10.5958/0973-9343.2022.00011.4