Matti Haverila Professor

Publications

• Haverila, M.,Fehr,K.(2016). The impact of product superiority on customer satisfaction in project management. Int. J. of Project Management,34,4,570-583.
• Haverila,M.,Haverila,K.(2018): Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort. Asia Pacific J. of Marketing and Logistics,30,2,438-459.
• Kimiagari,S.,Keivanpour, S.,Haverila, M.(2019): Developing a high-performance clustering framework for global market segmentation and strategic profiling. J. of Strategic Marketing.29,2,93-116.
• Haverila,M.,Haverila,K.,Arora,M.(2019): Comparing the service experience of satisfied and non-satisfied customers in the context of wine-tasting rooms using the SERVQUAL model. Int. J. of Wine Business Research,32,2,301-324.
• Haverila, M.,Haverila, K.,McLaughlin, C.(2020): Identification of critical brand community variables and constructs using importance-performance analysis and neural networks. J. of Modelling in Management,16,1, 124-144.
• Haverila,M.,Twyford,J.,Haverila,K.(2020): Identification of key variables and constructs in the context of wine tasting rooms: Importance-Performance analysis. Int. J. of Wine Business Research,33,1,80-101.
• Haverila,M.,McLaughlin,C.,Haverila,K.,Arora,M. (2020): Beyond lurking and posting: Segmenting the members of a brand community on the basis of engagement, attitudes, and identification. J. of Product and Brand Management,30,3,449-466.
• Haverila, M.,Haverila,K.,McLaughlin,C.,Arora,M. (2021): Towards a comprehensive student satisfaction model. Int. J. of Management Education. 19, 3, 100558.
• Haverila,M.,Haverila,K.,McLaughlin,C.,Arora,M. (2021): Engagement, participation, and relationship quality in the context of co-creation in brand communities. J. of Marketing Analytics.1-18.
• McLaughlin,C.,Haverila,K.,Haverila,M.(2022): Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters. J. of Brand Management,29,190-207.
• Haverila,M.,Tran, H.,McLaughlin,C.,Haverila,K. (2021). The impact of tangible and intangible rewards on online loyalty programs, brand engagement and attitudinal loyalty. J. of Marketing Analytics,10,64-81.
• Haverila,M.,Haverila,K.,McLaughlin,C.,Arora,M. (2021). The influence of the number brand community memberships on customer-centric measures. J. of Marketing Analytics.
• Haverila,M.,Haverila,M.,McLaughlin,C.(2022): Development of a brand community engagement model: A Service-Dominant Logic perspective. J. of Consumer Marketing, 39,2,166-179.
• Haverila,M.,Twyford,J.(2022): The relationships between the satisfaction, value for money, and repurchase intent constructs in the context of wine tasting rooms. J. of Wine Research, 33, 2, 57-65.
• Haverila,M.,McLaughlin,C.,Haverila,K.(2022): The impact of social influence on perceived usefulness and behavioural intentions in the usage of non-pharmaceutical interventions (NPIs). Int. J. of Healthcare Management, 16,1,145-156.
• Haverila,M.,McLaughlin,C.,Haverila,K.(2022). The role of user-centric measures in the use of non-pharmaceutical interventions (NPIs). J. of Social Marketing, 12,4,653-674.
• Haverila,M., Haverila,K., Mohiuddin,M.,Su,Z. (2022). The impact of quality of Big Data Marketing Analytics (BDMA) on the market and financial performance. J. of Global Information Management,30,1.
• Haverila,M.,Li,E.,Twyford,J.,McLaughlin,C. (2022). The quality of big data marketing analytics, user satisfaction, value for money and reinvestment intentions of marketing professionals. J. of Systems and Information Technology, 25,1,30-52.