Evangelia (Lian) Dumouchel Teaching Professor | Tourism Management

About

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Evangelia (Lian) Dumouchel is a Teaching Professor in Tourism Management at Thompson Rivers University, where she has taught since 1994. Her work focuses on helping students connect business concepts with practice through experiential learning, applied projects, entrepreneurship, and innovative approaches to teaching and learning.

Her academic and professional interests include tourism and services management, small business and entrepreneurship, innovation and knowledge management, experiential and high-impact learning, mentorship, open education, and the use of artificial intelligence to support teaching and learning.

Lian has played a significant role in tourism curriculum development at TRU. Her contributions include the development and launch of the Bachelor of Tourism Management degree, entrepreneurship programming within the degree, post-baccalaureate tourism programs, and numerous undergraduate courses. She has also served in several academic leadership roles, including Tourism Management Department Chair, Program Coordinator, and International Academic Coordinator.

From 2011 to 2016, Lian was seconded from her faculty position to university-wide leadership roles as Director of International Academic Development and, subsequently, Director of Global Engagement. In these positions, she supported academic program innovation, international mobility, transnational education, and campus internationalization.

Before joining TRU, Lian owned and operated a small-business consulting practice in Montreal, serving clients in tourism and hospitality, manufacturing, telecommunications, and retail. This experience continues to inform her applied approach to entrepreneurship, financial management, innovation, and business education.

Lian is the author of The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services, an open educational resource published by TRU Open Press in 2025. Her more recent work explores how generative AI can be used thoughtfully to support learning, course design, faculty development, and small-business practice while keeping human judgment, creativity, and learning at the centre.

Her contributions to teaching have been recognized with TRU’s Teaching Excellence Award in 2010 and the President’s Distinguished Teacher Award in 2019. She remains active in university governance, professional organizations, community engagement, and mentorship.

Areas of Interest and Expertise

• Tourism and services management
• Small business and entrepreneurship
• Innovation and knowledge management
• Experiential and high-impact learning
• AI-supported teaching and learning
• Open education and curriculum innovation
• Mentorship and organizational learning
• International and intercultural education

Selected Publications

Dumouchel, L. (2025) The Marketing Map: Navigating the principles of marketing for tourism, hospitality, and services. TRU Open Press.
Marketing Map

Professional and Community Engagement

Lian has contributed extensively to university governance, curriculum development, international education, professional associations, and community organizations. Her recent external engagement includes work in small-business development, tourism, mentorship, digital learning, and practical applications of artificial intelligence.