June Lee Assistant Professor

Research Interests

Quantitative Marketing, Advertising Effectiveness, Advertising Dynamics, Advertising Content Regulations, Diffusion Modeling, Bayesian Statistics and Econometrics, Filtering

Publications

Lee, June and Demetrios Vakratsas (2019). Dynamic Asymmetric Effects of Cross-Media Exposures over the Purchase Cycle. Journal of Advertising Research, 59(4), 455-465.

Refereed Conference Presentations

Lee, June* and Demetrios Vakratsas (2026). Does Advertising Content Regulation Work? Evidence from Canadian DTCA. AMA Marketing and Public Policy Conference. Queen's University / University of Ottawa.

Lee, June* and Demetrios Vakratsas (2024). Does Advertising Content Regulation Work? Evidence from Canadian DTCA. ISMS Marketing Science Conference. University of New South Wales.

Lee, June and Demetrios Vakratsas* (2023). Does Advertising Content Regulation Work? Evidence from Canadian DTCA. Empirical and Theoretical Symposium. Queen's University.

Lee, June* and Demetrios Vakratsas (2019). Copy Changes and Advertising Dynamics. European Marketing Association Conference. University of Hamburg.

Lee, June* and Demetrios Vakratsas (2019). A Systematic Assessment of Time-Varying Communications Effectiveness using Functional Data Analysis. Empirical and Theoretical Symposium. University of British Columbia.

*Presenting author

Courses Taught

MBA Program (on Campus and Online):

Digital Marketing
E-Commerce
Integrated Marketing Communications
Principles of Marketing