Bob Gaglardi School of Business and Economics

Da Hae Jeong Assistant Professor

Email: djeong@tru.ca
Phone: 250-852-6266

Research Interests

Marketing Analytics, Marketing Strategy, Econometric Models, ESG in Marketing, Online and Mobile Platforms, Online Advertising

Education

Ph.D., Marketing, Arizona State University, 2023
MBA, Services Marketing, Arizona State University, 2017
M.Sc., Data Analytics, Arizona State University, 2017
M.A., International Studies, Seoul National University, 2012
B.A., Portuguese and Economics, Hankuk University of Foreign Studies, 2008

Publications

CONFERENCE PROCEEDINGS

Jeong, Dahae, Donghyuk Shin, Seigyoung Auh, and Sang Pil Han (2022), "Achieving the Double Bottom Line with Artificial Intelligence by Addressing Inequity: A Global Comparative Analysis of an Educational Technology Firm," ICIS 2022 conference proceedings.

Jeong, Dahae, Sang Pil Han, Sungho Park and Seok Kee Lee (2020), "Fighting Abuse while Promoting Free Speech: Policies to Reduce Opinion Manipulation in Online Platforms," HICSS 2020 conference proceedings, 1-10.

Courses Taught

Introduction to Marketing
Marketing Analytics
Global Marketing
Essentials of Selling