Students develop an understanding of the scope of managerial oversight in seniors’ residences.
Students will explore the responsibilities and accountabilities of the manager including managing
changing populations within varied segments of the industry (e.g. independent living, assisted
living, etc.), sales and marketing, risk management, labor relations in the workplace, staff
development and residential services.
- Identify and develop strategies for sales and marketing in the seniors living industry.
- Identify relevant risk management issues and strategies related to staff and residents.
- Analyze the importance of labour relations actions and strategies in maintaining consistent,
safe residential operation.
- Describe the importance of planned staff development.
- Explain the delivery and supervision of the various services and standards surrounding
hospitality, support, and clinical services in the seniors living environment.
- Unit 1: Introduction to Seniors Housing in British Columbia
- Unit 2: Guiding Principles in Seniors Living Management
- Unit 3: Sales and Marketing
- Unit 4: Risk Management
- Unit 5: Labour Relations
- Unit 6: Resident Services
- Unit 7: Stakeholder Relations
Required text and materials
The textbooks listed below are NOT included in your course package.
- Mancer, K. (2010). The Future of Seniors Housing: Planning, Building and Operating
Successful Seniors Housing Projects. Vancouver: Lumina Services, Inc.
9780986736100 (Purchased in HLTH 2707)
- Novak, M., Campbell, L., and Northcott, H.C. (2018). Aging and Society: A Canadian
Perspective. (8th ed.) Toronto: Nelson Education Ltd.
Type: ISBN: 9780176700010
(Purchased in HLTH 3711)
Note: If you did not take HLTH 2707 or HLTH 3711 and don't already own the required materials,
you will need to purchase them. To do so, contact firstname.lastname@example.org or phone 1.800.663.9711 (toll
free in Canada) or 250.852.7000 (local & international).
The course also makes use of several online resources, including the following open textbook
(available for free online)
Tanner, J. and Raymond, M. (2010). Principles of Marketing. The Saylor Foundation. Available
To successfully complete this course, students must achieve a passing grade of 50% or higher on
the overall course and 50% or higher on the mandatory final project.
|Assignment #1: Units 1-3 Discussion
|Assignment #2: Guiding Principles Paper
|Assignment #3: Marketing Plan
|Assignment #4: Units 4-7 Discussion
|Risk Management Quiz
|Assignment #5: Labour Relations Case Study
|Final Project: Seniors Living Organization Portfolio *
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students. Primary communication is
through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary
contact information at the start of the course.