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HLTH 3713: Seniors Residential Site Operations

Students develop an understanding of the scope of managerial oversight in seniors’ residences. Students will explore the responsibilities and accountabilities of the manager including managing changing populations within varied segments of the industry (e.g. independent living, assisted living, etc.), sales and marketing, risk management, labor relations in the workplace, staff development and residential services.

Learning outcomes

  • Identify and develop strategies for sales and marketing in the seniors living industry.
  • Identify relevant risk management issues and strategies related to staff and residents.
  • Analyze the importance of labour relations actions and strategies in maintaining consistent, safe residential operation.
  • Describe the importance of planned staff development.
  • Explain the delivery and supervision of the various services and standards surrounding hospitality, support, and clinical services in the seniors living environment.

Course topics

  • Unit 1: Introduction to Seniors Housing in British Columbia
  • Unit 2: Guiding Principles in Seniors Living Management
  • Unit 3: Sales and Marketing
  • Unit 4: Risk Management
  • Unit 5: Labour Relations
  • Unit 6: Resident Services
  • Unit 7: Stakeholder Relations

Required text and materials

The textbooks listed below are NOT included in your course package.

  1. Mancer, K. (2010). The Future of Seniors Housing: Planning, Building and Operating Successful Seniors Housing Projects. Vancouver: Lumina Services, Inc.
    ISBN 9780986736100 (Purchased in HLTH 2707)
  1. Novak, M., Campbell, L., and Northcott, H.C. (2018). Aging and Society: A Canadian Perspective. (8th ed.) Toronto: Nelson Education Ltd.
    Type: ISBN: 9780176700010 (Purchased in HLTH 3711)

Note: If you did not take HLTH 2707 or HLTH 3711 and don't already own the required materials, you will need to purchase them. To do so, contact or phone 1.800.663.9711 (toll free in Canada) or 250.852.7000 (local & international).

The course also makes use of several online resources, including the following open textbook (available for free online)

Tanner, J. and Raymond, M. (2010). Principles of Marketing. The Saylor Foundation. Available at:


To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course and 50% or higher on the mandatory final project.

Assignment #1: Units 1-3 Discussion 5%
Assignment #2: Guiding Principles Paper 10%
Assignment #3: Marketing Plan 15%
Assignment #4: Units 4-7 Discussion 5%
Risk Management Quiz 15%
Assignment #5: Labour Relations Case Study 15%
Final Project: Seniors Living Organization Portfolio * 35%

* Mandatory

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.

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