Students explore how communities and cultures within these communities can be attracted to and
successfully included in special events. Consideration is given to cross cultural issues and
challenges of creating "authentic" experiences while respecting the local environment and
traditions of the people who live there.
After successfully completing this course, students should be able to:
- Assess the environment in which community events take place.
- Define communities as cultures, groups with similar interests and geographical places.
- Identify how communities can be assets to special events.
- Understand the terminology of cultural tourism as a global phenomenon.
- Identify benefits and costs of tourism from a cultural perspective.
- Understand authenticity as part of the visitor experience.
- Describe some cross-cultural communication skills that would assist in linking a special
event to a community.
- Demonstrate the value (economic, social, and environmental) of adding traditions to a special
- Understand how tourism images that are not authentic can affect host and guest relationships.
- Add a cultural element to an existing special event.
- Module 1: What Is Culture?
- Module 2: What Is Cultural Tourism?
- Module 3: Issues and Themes in Cultural Tourism
- Module 4: Celebrating Culture in Canada
- Module 5: Indigenous Tourism as an Emerging Opportunity in Cultural Tourism
Required text and materials
There is no textbook for this course.
In order to successfully complete this course, students must obtain at least 50% on the
mandatory final project and 50% on the course overall.
|Assignment 1: Cultural and Celebration Event Framework – Mapping Your Community’s Cultural
|Assignment 2: Promoting a Festival to Cultural Tourists
|Assignment 3: Events – Impacts and Outcomes
|Assignment 4: To See or Not to See – The Impact of Indigenous Tourism
|Final Project: Learning Journal (mandatory)
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students throughout the course. Primary
communication is through the Learning Environment's "Mail" tool or by phone. Students will
receive the necessary contact information when starting the course.