Students explore how communities and cultures within these communities can be attracted to and
successfully included in special events. Consideration is given to cross cultural issues and
challenges of creating "authentic" experiences while respecting the local environment and
traditions of the people who live there.
After successfully completing this course, students should be able to accomplish the
- Assess the environment in which community events take place.
- Define communities as cultures, groups with similar interests and geographical places.
- Identify how communities can be assets to special events.
- Understand the terminology of cultural tourism as a global phenomenon.
- Identify benefits and costs of tourism from a cultural perspective.
- Understand authenticity as part of the visitor experience.
- Describe some cross-cultural communication skills that would assist in linking a special
event to a community.
- Demonstrate the value (economic, social, and environmental) of adding traditions to a special
- Understand how tourism images that are not authentic can affect host and guest relationships.
- Add a cultural element to an existing special event.
CONV 1031, Celebrating Community and Culture, is divided into five modules, with each module
further divided into topics as follows:
Module 1: Events, Community and Culture
- What is Culture?
- Why do Communities have Events?
- Cultural Tourism in Canada
Module 2: The Impact of Events
- Socio-Cultural Impacts of Events
- Event Sustainability
- The Events Planners Responsibility
Module 3: Authenticity, Commodification, and the Host-Guest Relationship
- Residents and Tourists' Interaction
- Aboriginal Tourism
Module 4: Events as Stories
- Stories and Traditions
- Myths and Oral Traditions
- Events Rooted in Oral Traditions
Module 5: Culture, Celebration, and Conflict
- Celebration or Conflict
- Community Celebration Strategy
Required text and materials
Students are required to purchase the following ebook at their own cost of approximately $10
Johnny Allen, William O'Toole, Robert Harris, and Ian McDonnell. Custom Edition – Chapter 3
Event Impacts and Legacies. Wiley Publishing , 2011.
Type: Custom ebook. ISBN:
The ebook is available via the following link: http://store.vitalsource.com/show/9781119938316
Computer with Internet access is required.
In order to successfully complete this course, students must obtain at least 50% on the
mandatory final project and 50% on the course overall.
|Assignment 1: Cultural and Celebration Event Profile
|Assignment 2: Marquee Events: Impacts and Outcomes
|Assignment 3: Authenticity, Commodification, and the Host-Guest Relationship
|Assignment 4: Events from Oral Tradition
|Final Major Team Project: Community Celebration Strategy*
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students throughout the course. Primary
communication is through the Learning Environment's "Mail" tool or by phone. Students will
receive the necessary contact information when starting the course.