CONV 1031: Celebrating Community and Culture

Students explore how communities and cultures within these communities can be attracted to and successfully included in special events. Consideration is given to cross cultural issues and challenges of creating "authentic" experiences while respecting the local environment and traditions of the people who live there.


After successfully completing this course, students should be able to accomplish the following:

  • Assess the environment in which community events take place.
  • Define communities as cultures, groups with similar interests and geographical places.
  • Identify how communities can be assets to special events.
  • Understand the terminology of cultural tourism as a global phenomenon.
  • Identify benefits and costs of tourism from a cultural perspective.
  • Understand authenticity as part of the visitor experience.
  • Describe some cross-cultural communication skills that would assist in linking a special event to a community.
  • Demonstrate the value (economic, social, and environmental) of adding traditions to a special event.
  • Understand how tourism images that are not authentic can affect host and guest relationships.
  • Add a cultural element to an existing special event.

Course outline

CONV 1031, Celebrating Community and Culture, is divided into five modules, with each module further divided into topics as follows:

Module 1: Events, Community and Culture

  • What is Culture?
  • Why do Communities have Events?
  • Cultural Tourism in Canada

Module 2: The Impact of Events

  • Socio-Cultural Impacts of Events
  • Event Sustainability
  • The Events Planners Responsibility

Module 3: Authenticity, Commodification, and the Host-Guest Relationship

  • Residents and Tourists' Interaction
  • Aboriginal Tourism

Module 4: Events as Stories

  • Stories and Traditions
  • Myths and Oral Traditions
  • Events Rooted in Oral Traditions

Module 5: Culture, Celebration, and Conflict

  • Celebration or Conflict
  • Community Celebration Strategy

Required text and materials

Students are required to purchase the following ebook at their own cost of approximately $10 USD:

Johnny Allen, William O'Toole, Robert Harris, and Ian McDonnell. Custom Edition – Chapter 3 Event Impacts and Legacies. Wiley Publishing , 2011.
Type: Custom ebook. ISBN: 9781119938316

The ebook is available via the following link:

Additional requirements

Computer with Internet access is required.


In order to successfully complete this course, students must obtain at least 50% on the mandatory final project and 50% on the course overall.

Assignment 1: Cultural and Celebration Event Profile 10%
Assignment 2: Marquee Events: Impacts and Outcomes 10%
Assignment 3: Authenticity, Commodification, and the Host-Guest Relationship 15%
Assignment 4: Events from Oral Tradition 15%
Online Discussions 20%
Final Major Team Project: Community Celebration Strategy* 30%
Total 100%


Open Learning Faculty Member

An Open Learning Faculty Member is available to assist students throughout the course. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information when starting the course.

Search To Top