MNGT 4781: Strategic Management

Students explore the basic concepts and methodologies of developing and executing successful business strategies in a dynamic global environment. Effective strategy is about developing a competitive advantage. Learners develop insights into the workings of CEO and top management teams in preparation for senior positions in management. Topics include an overview of strategic management; creating competitive advantages; strategies for creating a competitive advantage; and implementing strategies.

Objectives

After completing this course, students will be able to:

  • Perform a rigorous analysis of a company's strategic direction.
  • Identify and explain a company's mission and vision statement and relate and critique these statements to the company's strategic direction.
  • Prepare a SWOT analysis and explain and evaluate the relationship between the SWOT and a company's strategic direction.
  • Identify and explain all micro and macro forces that shape a company's strategic plan and determine performance.
  • Analyze and evaluate all the steps for the proper alignment of financial and non-financial resources within a company's strategic plan.
  • Analyze a company's strategic plan in the context of the industry life cycle and environment in which it operates.
  • Analyze, evaluate, and draw conclusions on the effectiveness and performance of control and integration mechanisms.
  • Establish metrics to assess and measure strategic performance.
  • Analyze and evaluate the company's communication and feedback loop relative to company strategy and performance.
  • Analyze, evaluate, and draw conclusions on the financial performance relative to the company's strategic plan.
  • Analyze, evaluate, and identify risks and risk mitigation strategies appropriate to the company's strategic direction.
  • Analyze, evaluate, and develop strategies for a single or multi-business organization.
  • Assess, analyze, and recommend changes to company strategy based on a full analysis of a company's strategic plan.
  • Develop and prepare a strategic review document presented in a consistent form and properly documented.

Course outline

  • Module 1: Introduction to Strategic Management
  • Module 2: Creating Competitive Advantage
  • Module 3: Strategies for Competitive Advantage
  • Module 4: Implementing Strategy

Required text and materials

Hill, C. W. Jones, G. R., Strategic Management: An Integrated Approach: Theory and Cases. 12th edition South-Western Cengage Learning. (2017).
Type: Textbook. ISBN: 978-1-305-50227-7

Assessments

Please be aware that due to COVID-19 safety guidelines all in-person exams have been suspended. As such, all final exams are currently being delivered through ProctorU, which has an approximate fee of $35 involved. There will be more information in your course shell, on how to apply, if your course has a final exam.

In order to successfully complete this course, students must obtain at least 50% on the final mandatory examination and 50% overall.

Assignment 1 15%
Assignment 2 15%
Assignment 3 15%
Assignment 4 15%
Final Examination * 40%
TOTAL 100%

* Mandatory

Open Learning Faculty Member

An Open Learning Faculty Member is available to assist students. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information at the start of the course.

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