MNGT 4781
Strategic Management

3.0 Credits


Students explore the basic concepts and methodologies of developing and executing successful business strategies in a dynamic global environment. Effective strategy is about developing a competitive advantage. Learners develop insights into the workings of CEO and top management teams in preparation for senior positions in management. Topics include an overview of strategic management; creating competitive advantages; strategies for creating a competitive advantage; and implementing strategies.

Delivery Method

Online, self-paced


Recommended: HRMN 2821: Human Resource Management, SCMN 3321: Supply Chain Management, FNCE 2121: Financial Management, MKTG 2431: Marketing, IBUS 3511: International Business.


Students cannot receive credit for more than one of MNGT 4781 and PADM 4779.


After completing this course, students will be able to:

  • Perform a rigorous analysis of a company's strategic direction.
  • Identify and explain a company's mission and vision statement and relate and critique these statements to the company's strategic direction.
  • Prepare a SWOT analysis and explain and evaluate the relationship between the SWOT and a company's strategic direction.
  • Identify and explain all micro and macro forces that shape a company's strategic plan and determine performance.
  • Analyze and evaluate all the steps for the proper alignment of financial and non-financial resources within a company's strategic plan.
  • Analyze a company's strategic plan in the context of the industry life cycle and environment in which it operates.
  • Analyze, evaluate, and draw conclusions on the effectiveness and performance of control and integration mechanisms.
  • Establish metrics to assess and measure strategic performance.
  • Analyze and evaluate the company's communication and feedback loop relative to company strategy and performance.
  • Analyze, evaluate, and draw conclusions on the financial performance relative to the company's strategic plan.
  • Analyze, evaluate, and identify risks and risk mitigation strategies appropriate to the company's strategic direction.
  • Analyze, evaluate, and develop strategies for a single or multi-business organization.
  • Assess, analyze, and recommend changes to company strategy based on a full analysis of a company's strategic plan.
  • Develop and prepare a strategic review document presented in a consistent form and properly documented.

Course Outline

  • Module 1: Introduction to Strategic Management
  • Module 2: Creating Competitive Advantage
  • Module 3: Strategies for Competitive Advantage
  • Module 4: Implementing Strategy

Maximum Completion

30 weeks.

Required Text and Materials

Hill, C. W. and G. R. Jones. Strategic Management Theory. 12th edition. South-Western Cengage Learning, 2017.
Type: Textbook. ISBN: 978-1-305-50227-7

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information at the start of the course.


In order to successfully complete this course, students must obtain at least 50% on the final mandatory examination and 50% overall.

Your final grade for the course is determined on the following basis:

Assignment 1 15%
Assignment 2 15%
Assignment 3 15%
Assignment 4 15%
Final Examination * 40%
TOTAL 100%

* Mandatory