Students develop an in-depth understanding of retail and services management as well as
non-store retailing. Topics include an overview of retail marketing; retail marketing, financial
and location strategy; merchandising; pricing and distribution; promotion including
communications, store layout, store design, visual merchandising; and customer service.
- Apply the principles, practices, and concepts used in retail marketing management.
- Describe the complex nature and environment of retail marketing management together with the
buying and selling of goods, services, and ideas to the final consumer.
- Understand the conceptual and organizational aspects of the retail sector, including
strategic planning and management in the retail industry.
- Understand the key elements in planning, managing, and executing the retail marketing mix as
they relate to the product, price, distribution, and promotion.
- Identify the approaches to and guidelines used to analyze and solve retailers' problems and
make decisions in retail organizations.
Module 1: Retail Marketing Management
Module 2: Retail Marketing Strategy
Module 3: Retail Marketing Mix - Product
Module 4: Retail Marketing Mix - Price
Module 5: Retail Marketing Mix - Distribution
Module 6: Retail Marketing Mix - Promotion
Required text and materials
Levy, M., & Weitz, B., Grewal D. (2019). Retailing Management (10th ed.). New York:
Type: Textbook. ISBN: 978-1-260-08476-4
A computer with Internet access is required.
Please be aware that due to COVID-19 safety guidelines all in-person exams have been suspended. As such, all final exams are currently being delivered through ProctorU, which has an approximate fee of $35 involved. There will be more information in your course shell, on how to apply, if your course has a final exam.
To successfully complete this course, students must achieve a passing grade of 50% or higher on
the overall course and 50% or higher on the final mandatory exam.
|Assignment 1: Retail Marketing Management
|Assignment 2: Retail Marketing Strategy
|Assignment 3: Retail Marketing Mix-Product
|Assignment 4: Retail Marketing Mix-Price and Distribution
|Assignment 5: Retail Marketing Mix-Promotion and Marketing Communication
|Final Exam *
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students. Primary communication is
through the Learning Environments “Mail” tool or by phone. Students will receive the necessary
contact information at the start of the course.