Students receive an overall view of the marketing function, the role of marketing in society
and its application within organizations. Topics include marketing value; understanding
customer's value needs; creating value; communicating value; and delivering value.
- Explain the use of core marketing concepts, principles, and theory.
- Apply these concepts, principles, and theories to make sound marketing decisions.
- Explain the marketing planning process and apply this process to a specific business
- Discuss marketing issues and concepts with managers.
- Module 1: Marketing Value
- Module 2: Strategic Marketing Planning
- Module 3: Understanding Customer's Value Needs
- Module 4: Create Value
- Module 5: Deliver Value
- Module 6: Communicate Value
Required text and materials
Students require the following e-textbook:
- Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2020). Marketing: Real people, real
choices. (10th US ed.). Pearson.
Type: E-Textbook: ISBN: 9780135209929
Note: This textbook can be purchased directly from the TRU bookstore site at https://thebookstore.tru.ca/site_digital.asp. To utilize this e-text after purchase, the
Publisher requires students to register a Course ID specific to this textbook by following the
MyLabStudent Registration Instructions. These instructions are found in the Course Guide after
course registration is complete
Please be aware that due to COVID-19 safety guidelines all in-person exams have been suspended. As such, all final exams are currently being delivered through ProctorU, which has an approximate fee of $35 involved. There will be more information in your course shell, on how to apply, if your course has a final exam.
To successfully complete this course, students must achieve a passing grade of 50%, or higher
on the overall course, and 50% or higher on the final mandatory exam.
|Assignment 1: Marketing Value
|Assignment 2: Understanding Customers' Value Needs
|Assignment 3: Create and Deliver the Value
|Assignment 4: Communicate Value
|Final Project (mandatory)
|Final Exam (mandatory)
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students. Primary communication is
through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary
contact information when starting the course.