IBUS 3511

International Business

3.0 Credits


Students examine globalization and the steps managers take to establish or expand their operations in international markets. Students explore the influence of forces such as culture, economics, politics and geography on management decision making. Topics include the business and economic impact of globalization; the economic, geographical, social, cultural, political, and legal influences on global business; international business opportunities and modes of entry; the risks associated with global business; human resource needs for international operations; financing international ventures; international marketing issues, including customer benefits, promotions, pricing, product or service branding and targeting strategies; international production and distribution; and planning an international business venture.

Delivery Methods

Online, self-paced..

Recommended Requisites

ECON 1951: Principles of Macroeconomics; MKTG 2431: Marketing


IBUS 3510; BBUS 3511


After completing this course, students should be able to:

  • Provide insights into the concept and nature of international business
  • Develop an understanding of the phenomenon of globalization, forces behind globalization, and advantages and disadvantages of globalization.
  • Develop an understanding of culture (components and characteristics) and analyze the effect of cultural environment of a country on international business.
  • Discuss different political systems of the world and their effect on international business.
  • Discuss different legal systems of the world and their implications for international business.
  • Discuss various types of economic systems, and provide insights into their role and importance in International business.
  • Explain the emerging role of ethics and corporate social responsibility in International Business.
  • Explain international trade theories and practices and develop an understanding of the dynamics of international trade.
  • Discuss why governments influence/interfere in international trade and explain how business-government trade relations affect international business.
  • Discuss the reasons for the popularity of Regional Economic Integration and understand its impact on international business.
  • Explain Foreign Direct Investment (FDI), and analyze why governments intervene (some support and some oppose) in FDI and the implications for international trade.
  • Develop an understanding of how the international financial system works and its implications for international business.
  • Provide insights into the international monetary system.
  • Develop a country profile of a selected country to evaluate the opportunities and obstacles there for international business.

Course Outline

  • Module 1: The International (Global) Business Environment
  • Module 2: Understanding the International Business Environment
  • Module 3: International Trade and Investment
  • Module 4: International Monetary and Financial Systems
  • Major Project: Country Profile for International Business

Course Duration

30 weeks.

Required Text and Materials

Note: Students registering for this course will have to source the following textbook on their own:

Wild, J. J. & Wild, K. L. (2016). International Business: The challenges of globalization. 8th ed. Prentice Hall, Pearson Education.
Type: Textbook, ISBN: 13: 978-0-13-386624-7

Additional Requirements

A computer with Internet access is required.

Open Learning Faculty Member

An Open Learning Faculty Member is available to assist students. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information when starting the course.


To successfully complete the course, students must achieve a passing grade of 50% or higher on the overall course and 50% on the mandatory Major Project.

Assignment 1: Globalization and Canadian Firms (includes Final Project proposal) 10%
Assignment 2: The International Business Environment (includes Journal Reflection 1) 15%
Assignment 3: International Trade and Foreign Direct Investment 10%
Assignment 4: (includes Journal Reflection 2) 15%
Chapter Quizzes 10%
Final Project*: Country Profile for International Business 40%
Total 100%

* Mandatory