Students develop the skills, values, and attitudes needed for success as an entrepreneur
whether starting a new venture from scratch, joining or acquiring an existing business, or
creating a new venture inside a larger organization. The primary activity is the development of a
comprehensive business plan. Topics include an overview of entrepreneurship and small business in
Canada; entrepreneurial mindset, characteristics, competences and ethics; creativity, idea
generation and feasibility studies; business plans; part-time and full-time entrepreneurship;
location and capacity planning; marketing research for new ventures; financing new ventures;
creating a financial plan; legal structures and issues; new venture development team; risk
analysis and management; and reviewing, identifying and evaluating educational technologies.
Upon successful completion of this course, students will be able to:
- Explain the entrepreneurial process, the evolutionary development and the role of
entrepreneurship as growth engine of national economies.
- Develop insights into entrepreneurial mindset, characteristics and ethics.
- Develop creativity, idea generation including assessment of opportunities.
- Conduct new venture feasibility studies.
- Conduct marketing research and develop marketing plans based on the research.
- Prepare sound and realistic financial projections for the new ventures.
- Discuss different ways of financing new ventures and the implications of each approach.
- Develop insights into the legal issues relating to new ventures including selection of
appropriate legal structures.
- Perform the risk analysis and develop a risk management plan for new ventures.
- Develop a business plan.
- Module 1: Entrepreneurs and the Meaning of Entrepreneurship
- Module 2: Idea Generation and Feasibility Studies for New Venture
- Module 3: New Venture Marketing Research, Financial Projections, and Funding
- Module 4: New Venture Legal Structures, Team Development, and Risk Analysis
Required text and materials
Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers. (2010) John Wiley & Sons.
Wise, Sean. Hot or Not: How to Know If Your Business Idea Will Fly Or Fail? (2011) Ryerson
Type: Textbook, ISBN: 978-1-46802-449-4
Students require a computer and Internet access.
To successfully complete the course, students must achieve a passing grade of 50% or higher on
the mandatory Final Research Project and in the overall course.
|Assignment 1: Meaning of Entrepreneurship
|Assignment 2: Idea Generation
|Assignment 3: New Ventrue Marketing and Financing
|Assignment 4: New Venture Structures and Risk Analysis
|Assignment 5: Course Engagement
|Final Project: Business Plan*
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students. Primary communication is
through the Learning Management System's "Mail" tool. Students will receive the necessary contact
information when starting the course.