CONV 1041: Event Volunteer Management

This course is designed to introduce the student to the concepts and theories for the successful management of event volunteers. Current trends and their impacts on volunteer organizations will be examined. The student will participate in volunteering for a special event.


After successfully completing this course, students should be able to accomplish the following:

  • Explain key event volunteer management issues and how they relate to tourism and leisure organizations.
  • Understand and articulate a variety of concepts and theories, including the volunteer cycle, recruitment, orientation and evaluation, for the management of event volunteers.
  • Identify and describe the event Volunteer Cycle.
  • Identify operational areas where policy development is required.
  • Construct appropriate policies and procedures as needed within your event related organization.
  • Identify and explain current event volunteer management trends and issues and their potential impact on organizations and society in general.
  • Describe the future of volunteering in Canada.

Course outline

CONV 1041 Volunteer Event Management is divided into five modules, with each module further divided into topics as follows:

Module 1: Volunteer Event Management

  • Introduction to Volunteerism
  • Why People Volunteer
  • What is Volunteerism? What is its Value?
  • Volunteer Participation: Changing patterns: Is it a Concern?

Module 2: The Volunteer Cycle

  • What is SWOT and PEST Analysis
  • Volunteer Management Theory
  • Effective Volunteer Involvement
  • Volunteer Screening
  • Volunteering Among Seniors

Module 3: The Volunteer Coordinator and Volunteers

  • The Volunteer Coordinator
  • Managing Event Volunteers

Module 4: Policy for Volunteer Programs

  • Policies for Volunteer programs
  • Policy Example
  • Policy Implementation

Module 5: Volunteer Event Management

  • Volunteerism and the Future
  • Capturing the Talents of Newcomer Volunteers
  • Where do we go from here?

Required text and materials

  1. Graff, Linda. Best of All - The Quick Reference Guide To Effective Volunteer Involvement. Ontario, Canada: Dundas, 2005.
    Type: Textbook, ISBN: 0-9684760-3-1
  1. Graff, Linda. By Definition: Policies for Volunteer Programs. Ontario, Canada: Dundas, 1997.
    Type: Textbook, ISBN: 0-9684760-0-7

NOTE: Students are required to purchase both of the above e-books from, Energize, Inc.for an additional cost of approximately $30.00 USD. The url for the Energize Bookstore page containing both publications is:

Additional requirements

Computer with Internet access is required.


In order to successfully complete this course, students must obtain at least 50% on the mandatory final project and 50% overall. It is strongly recommended that students complete all assignments in order to achieve the learning objectives of the course.

The final grade for the course is determined on the following basis:

Assignment 1: Community Volunteer Opportunity Profile 10%
Assignment 2: SWOT Analysis 10%
Assignment 3: Could you tell us... 10%
Assignment 4: The Interview 10%
Assignment 5: The Campaign 10%
Online Discussions 20%
Final Project: Volunteer Case Study 30%
Total 100%

Open Learning Faculty Member

An Open Learning Faculty Member is available to assist students throughout the course. Primary communication is through Blackboard's "Mail" tool or by phone. Students will receive the necessary contact information when starting the course.

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