CONV 1021
Introduction to Special Events Management

3.0 Credits


Students are introduced to the planning and management of special events and festivals. The highly interdisciplinary course addresses the systems, tools and checklists necessary for successful festival and event planners.

Delivery Method

Online, paced.




EVNT 2260, CONV 1020


After successfully completing this course, students should be able to accomplish the following:

  • Apply a systematic approach to the research, design, planning, implementation, and evaluation of festivals and community events.
  • Apply the principles of marketing to the process of event production.
  • Assess the viability of an event during the early stages of planning.
  • Identify strategies used to raise funds and generate event revenue.
  • Apply techniques to manage the financial resources of an event.
  • Apply sound human resource management techniques in order to organize and motivate event volunteers and staff.
  • Coordinate the logistical and operational details of an event.
  • Appreciate the potential social, economic, and environmental impacts of events.
  • Identify and plan for potential risks inherent in an event.
  • Evaluate the success of an event.

Course Outline

CONV 1021, Introduction to Special Event Management, is divided into five modules, with each module further divided into topics as follows:

Module 1: The World of Event Management

  • The Role of Industry Associations
  • Career Exploration
  • Industry Standards
  • Impact of Events

Module 2: The Process of Event Design

  • Festival Goals, Missions, and Vision
  • Event Governance
  • Event Planning and Timelines
  • Budgets and Fundraising
  • Evaluating your Event

Module 3: Roles and Responsibilities of the Event Management Team

  • Event Chair
  • Fundraising and Sponsorship
  • Media and Public Relations
  • Social Media
  • The Role of Vendors
  • Vendor Coordinator
  • Production Logistics Coordinator

Module 4: Tools and Templates for Festival and Event Management

  • Resource Need Assessment
  • Timelines and Gantt Charts
  • Economic Impact of Events

Module 5: What Does the Future of Event Planning Look Like?

  • Greener Festivals
  • Corporate Social Responsibility
  • Macro Environmental Shifts and Societal Trends

Maximum Completion

14 weeks.

Required Text and Materials

There is no required textbook for this course.

Additional Requirements

Computer with Internet access is required.

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students throughout the course. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information at the start of the course.


To successfully complete this course, you must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the mandatory final project.

Assign 1: The Role of Industry Associations 15%
Assign 2: Greener Festivals 15%
Assign 3: Corporate Social Responsibility 15%
Online Discussions 20%
Final Project * 35%
Total 100%

* Mandatory