Students are introduced to the planning and management of special events and festivals. The
highly interdisciplinary course addresses the systems, tools and checklists necessary for
successful festival and event planners.
After successfully completing this course, students will be able to:
- Apply a systematic approach to the research, design, planning, implementation, and evaluation
of festivals and community events.
- Apply the principles of marketing to the process of event production.
- Identify strategies used to raise funds and generate event revenue.
- Apply techniques to manage the financial resources of an event.
- Coordinate the logistical and operational details of an event.
- Describe the potential social, economic, and environmental impacts of events.
- Evaluate the success of an event.
Module 1: The World of Event Management
Module 2: The Process of Event Design
Module 3: Roles and Responsibilities of the Event Management Team
Module 4: Tools and Templates for Festival and Event Management
Module 5: What Does the Future of Event Planning Look Like?
Required text and materials
There is no textbook for this course.
Basic computer skills, which include the ability to:
- Navigate the directory/folder structure of your computer's hard drive and search for files.
- Create and organize directories, folders, and files.
- Use a word-processing program and save word-processing documents in different file formats.
- Have a basic understanding of Microsoft Excel and Word.
- Use an email program, including sending and saving attachments.
- Use a graphical web browser and Adobe Acrobat Reader (current version).
To successfully complete this course, students must achieve a passing grade of 50% or higher on
the overall course, and 50% or higher on the mandatory Final Project.
|Assignment 1: Events in Your Community
|Assignment 2: The Role of Industry Associations, Professional Development, and
|Assignment 3: Greener Festivals
|Assignment 4: Making the Most of Corporate Socials Responsibility
|Final Project: Mountain Fest Case Study (mandatory)
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students throughout the course. Primary
communication is through the Learning Envirnoment’s "Mail" tool or by phone. Students will
receive the necessary contact information at the start of the course.