CONV 1021: Introduction to Special Events Management

Students are introduced to the planning and management of special events and festivals. The highly interdisciplinary course addresses the systems, tools and checklists necessary for successful festival and event planners.

Objectives

After successfully completing this course, students will be able to:

  • Apply a systematic approach to the research, design, planning, implementation, and evaluation of festivals and community events.
  • Apply the principles of marketing to the process of event production.
  • Identify strategies used to raise funds and generate event revenue.
  • Apply techniques to manage the financial resources of an event.
  • Coordinate the logistical and operational details of an event.
  • Describe the potential social, economic, and environmental impacts of events.
  • Evaluate the success of an event.

Course outline

Module 1: The World of Event Management

Module 2: The Process of Event Design

Module 3: Roles and Responsibilities of the Event Management Team

Module 4: Tools and Templates for Festival and Event Management

Module 5: What Does the Future of Event Planning Look Like?

Required text and materials

There is no textbook for this course.

Additional requirements

Basic computer skills, which include the ability to:

  • Navigate the directory/folder structure of your computer's hard drive and search for files.
  • Create and organize directories, folders, and files.
  • Use a word-processing program and save word-processing documents in different file formats.
  • Have a basic understanding of Microsoft Excel and Word.
  • Use an email program, including sending and saving attachments.
  • Use a graphical web browser and Adobe Acrobat Reader (current version).

Assessments

To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the mandatory Final Project.

Assignment 1: Events in Your Community 10%
Assignment 2: The Role of Industry Associations, Professional Development, and Certification Opportunities 15%
Assignment 3: Greener Festivals 20%
Assignment 4: Making the Most of Corporate Socials Responsibility 20%
Final Project: Mountain Fest Case Study (mandatory) 35%
Total 100%

Open Learning Faculty Member

An Open Learning Faculty Member is available to assist students throughout the course. Primary communication is through the Learning Envirnoment’s "Mail" tool or by phone. Students will receive the necessary contact information at the start of the course.

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