CONV 1011
Introduction to Tourism

3.0 Credits


Students are introduced to the tourism industry. Consideration is given to the concepts and vocabulary common throughout the tourism sectors. Students critically examine the competition for resources with other industries.

Delivery Method

Online Paced.




TMGT 1110, CONV 1010


After successfully completing this course, students should be able to accomplish the following:

  • Describe the characteristics of tourism.
  • Define, understand, and explore a variety of tourism terminology and concepts.
  • Identify evolving issues and trends in the tourism industry and discuss their implications for festivals and events.
  • Define the interrelationship of the five sectors of the tourism industry and evaluate their role in supporting events.
  • Assess the environment in which community events take place.
  • Identify travel motivators and tourism generators.
  • Assess and appreciate the impact of tourism and events as a worldwide economic, environmental, cultural, political, and social force.
  • Describe the role and function of industry and government organizations that support tourism at the regional, national, and international level.
  • Identify tourism-related products at local, provincial and national level and describe their role in supporting events.
  • Demonstrate an ability to critically assess a variety of explanations of the nature and value of tourism.

Course Outline

CONV 1011: Introduction to Tourism is divided into five modules, with the following topics:

Module 1: Introduction and Overview of the Tourism Industry

  • The Power and Potential of Tourism
  • The Value of Tourism from Multiple Jurisdictions
  • Cost and Benefits of Tourism

Module 2: The Interrelationship between the Five Sectors of Tourism

  • The Tourism System
  • Tourism Inventory Analysis
  • Tourism's Five Sectors

Module 3: Organizations That Support Tourism

  • Destination Marketing Organizations
  • Other Supporting Organizations in the Tourism Industry
  • Travel Motivators

Module 4: Understanding Tourism's Role in Contemporary Society

  • Analyzing Macro Environmental Forces
  • Responding to Macro Environmental Forces
  • Special Interest Tourism

Module 5: The Future of the Tourism and Hospitality Industry

  • The Futurists
  • Future Trends in Travel and Hotels
  • Careers in the Tourism Industry

Maximum Completion

14 weeks.

Required Text and Materials

There is no required textbook for this course.

Additional Requirements

Students require a computer with Internet access.

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Primary communication is through the Learning Environment's "Mail" tool or by phone. Students will receive the necessary contact information at the start of the course.


To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the mandatory Final Project.

Assignment 1: The Impact of Tourism 15%
Assignment 2: SWOT Analysis 15%
Assignment 3: Travel Motivators & Event Attendees 10%
Assignment 4: Leading Edge Practices 15%
Online Discussions 20%
Final Project* 25%
Total 100%