Students think critically about the challenges and opportunities of community in the digital
era. Through a survey of research in the fields of social media, students consider the effects of
our networked culture on media participation, as well as consumer and civic engagement. Students
consider the current state of digital media creation and consumption and propose and develop
engaging social media strategies that help users connect, create and provide digital content for
After successfully completing this course, you will be able to:
- Identify and explain the challenges and opportunities of community in a variety of digital
- Explain and evaluate ideas of connection, creativity, and collaboration unique to a variety
of social media platforms.
- Assess the content creation of online users as examples of digital engagement strategies.
- Develop innovative strategies for connecting and collaborating with digital users.
- Propose and develop engaging social media strategies that help users connect, create, and
provide digital content for intended publics.
The course is divided into four modules; the modules and their respective learning outcomes
Module 1: Understanding the Current State of Digital Media
Module 2: Understanding Participatory Culture and the Rise of Spreadable Media
Module 3: What Are Digital Communities? Understanding Connection and Collaboration in the
Module 4: Thinking Creatively and Making Connections: Developing Innovative Social Media
Required text and materials
Students will receive the following:
- Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and
meaning in a networked culture. New York, NY: NYU Press.
Students must source this textbook on their own:
- Buss, A., & Strauss, N. (2009). Online communities handbook: Building your business
and brand on the web. Toronto, ON: Pearson.
ISBN: 9780321605887, 0321605888 (e-book
format available online)
To complete this course successfully, you must achieve a passing grade of 50% or higher on the
overall course and 50% or higher on the mandatory Final Project. The following table shows
how your final grade will be determined for this course.
|Assignment 1: Slideshow (#hashtag) Presentation
|Assignment 2: Critical Response Paper
|Assignment 3: Shift in Perspective Journal – Modules 1 and 2
|Assignment 4: Blueprint for Recommendation Report
|Assignment 5: Shift-in-Perspective Journal – Modules 3 and 4
|Final Project: Online Communities Strategy (mandatory)
Open Learning Faculty Member
An Open Learning Faculty Member is available to assist students. Primary communication through
the Learning Environment’s “Mail” tool or by phone. Students will receive the necessary contact
information at the start of the course.