Through social media we communicate with the world. Facebook, Twitter, Instagram, YouTube, Pinterest and other channels are among the most direct ways we can create a conversation and generate excitement about TRU.
We're able to share what is happening within TRU's walls, but more importantly, give our diverse audiences an opportunity to tell us what they think and what they would like to know more about. Each interaction is a chance to meaningfully connect our audiences with our brand.
Applying the brand on social media
In social media, as with other communications to our various audiences, strive to speak in our brand voice—purposeful, empowering, collaborative, open and visionary—and adjust your tone to the context. In this case, less formal, more conversational, as well as concise and appropriate. Which attributes of our brand personality come to the fore will depend on your audience and subject. See Voice, Tone and Style for writing guidelines and examples.
All official TRU social media accounts have a consistent visual theme that follows our brand's visual guidelines. This lets our audience know that the content they find is reliable and official TRU information.
To update the graphics on your social media account, please contact Marketing and Communications for assistance.
When preparing graphics to post to social media channels, keep the visual language of our brand in mind as much as voice and tone. See Colours, Photography and Typography for visual guidelines and examples.