Colour is a powerful thing. It can affect attitudes and moods, and we associate certain colours with certain brands. Sometimes, it’s subconscious. That’s why it’s important that all the materials we produce use our brand colour palette—it reinforces our brand personality and helps make TRU instantly recognizable.
The TRU colours are inspired by our landscape. Blue, Sage, Grey and Cloud carry a quiet, calm confidence. Teal and Yellow offer punches of bright colour. Together they form our palette. View our Downloads for some examples of these colours in action.
PMS Custom Mix
PMS SPOT (Colour Bridge Coated*) 3278CP
Secondary colour palette—for web only
The secondary colour palette is only used on the web, to help distinguish elements such as buttons, Calls to Action, dividers, etc.
View the Secondary Colour Palette
Light TRU Yellow
TRU Yellow, Semi-transparent
RGBa: 255, 205, 0, 0.7
Dark TRU Teal
Light TRU Teal
Pale TRU Teal
TRU Teal, Semi-transparent
RGBa: 0, 176, 185, 0.7
Pale TRU Grey
TRU Blue, Semi-transparent
RGBa: 0, 62, 81, 0.7
Using the palette
Some colours work better together than others. The combinations below illustrate which colours can be used together.
How many colours should I use?
In most cases, less is more—use two or three colours that work well together per page.
Keep body copy in black or high contrast colours only. Yellow, Grey and Sage should only be used for large headings. Make sure there’s enough contrast between type and background colours.
Black & white
Black and white also belong in the colour palette. White can be used for backgrounds and for reversed text. Any colour in the palette works well with white. Black can be used for body text. In black and white materials, black can also be used as a background colour.
Any colour in the palette works on TRU Blue.
Any colour in the palette works on TRU Cloud.
TRU Blue, White, TRU Yellow and TRU Cloud work on Powder Blue.
TRU Blue, White, TRU Cloud and TRU Yellow work on TRU Teal.
TRU Blue, TRU Cloud and White work on TRU Sage.
Any colour in the palette works on White.
Some colours don't work well together. Avoid the colour combinations shown here.
Don’t use colours that are too low-contrast and are hard to read. In the above example, TRU Yellow vibrates on this background and shouldn't be used.
Don't set headlines in black, except on greyscale pieces. Black body copy is always okay.
In full colour materials, avoid large areas of black—use one of the brand colours instead.
Yellow should only be used as an accent colour—don't use it for backgrounds.
- Use acceptable colour combinations
- Ensure type is legible
- Use no more than three colours unless the additional colours aid in communication