Thompson Rivers University
Thompson Rivers University

Logos

The TRU logo is our signature. It’s found on a lot of things—course outlines, legal documents, mugs, computer screens, sweatshirts, and a million more. To ensure it remains a strong, credible part of our brand’s visual language, it’s important that we use it consistently and protect its integrity.

Whether our logo stands alone or is combined with brand colours, graphic elements and photography, it should follow these guidelines for size and spacing, appear in its entirety and without added text, and maintain colours and proportions.

The full-colour main logo is the best choice for most projects, particularly to our external audiences where a unified message about TRU is essential. If you need an alternative in greyscale, one colour or reverse, contact marcom@tru.ca for assistance.

Our updated logo

TRU’s identity has evolved since our original logo was developed in 2005. Graphic styles and the many places that our logo appears have evolved as well. The original logo did not meet specifications for use in social media, on branded merchandise and in other marketing applications.

Released in August 2016, our updated logo reflects brand elements such as our colour palette and typography, and is better suited for a range of traditional and new media. The streamlined shield design and clean, bold typeface are a reflection of the purposefulness and confidence of our new brand.

Certain previous features and logo variants that are no longer representative of TRU’s identity have been retired. TRU’s main logo will be used across all departments, faculties and divisions on our campuses and beyond, unifying our community and building our collective pride in TRU.

New stationery and swag

The TRU Bookstore and Printshop are currently adopting the updated logo for print materials including stationery and branded items, but for sustainability's sake, we recommend using up the stationery you have on hand before ordering updated material. At this time, TRU will not be investing in changes to campus signage.

Main logo

The TRU Logo can be downloaded for use by any TRU department or student club and, with permission from marketing and communications, by external partners.

Left aligned

Logos - TRU_Logo_Left_900px

This is the best choice for most projects.

Download

Horizontal

Logos - TRU_Logo_Horizontal_900px

Use this logo only where space will not permit the use of the left aligned logo.

Download

Logo variants

Locator logos

Logos - TRU_Logo_Left_Kamloops_900px

Use locator logos only when it is important to indicate particular campus locations. Contact marcom@tru.ca to obtain specific locator logos.

Faculty, department and division logos

OL Logo - 2016  Logos - TRU_Logo_Left_Department_900px

Use faculty, department and division logos only when it is important to link the TRU logo with a faculty, department or division. Not recommended for recruitment materials for external audiences. Contact marcom@tru.ca to obtain these logos.


Logo Usage

Minimum size and protected space

Left aligned logo: minimum width 1"

Make sure that the logo is surrounded by space equal to at least twice the height of the "T" in Thompson. Make sure that other graphic elements and text do not appear within the protected space.

Horizontal logo: minimum width 1.5"

Make sure that the logo is surrounded by space equal to at least the height of the "T" in Thompson. Make sure that other graphic elements and text do not appear within the protected space.

  • Logos - Horizontal_Minimum_Size
  • Logos - Left_Minimum_Size

Don't …

  • use the shield by itself without “Thompson Rivers University”
  • change colours in the logo
  • change the typeface
  • place the logo on a dark or busy background
  • stretch, squash, or skew the logo
  • place the logo on an angle
  • add a tagline or other text to the logo
  • Logos - Don't Busy Background

    Don't … place the logo on a dark or busy background

  • Logos - Don't Change Colours

    Don't … change colours in the logo

  • Logos - Don't Change Typeface

    Don't … change the typeface

  • Logos - Don't Shield

    Don't … use the shield by itself without “Thompson Rivers University”

  • Logos - Don't Skew

    Don't … skew the logo

  • Logos - Don't Angle

    Don't … angle the logo

  • Logos - Don't Stretch

    Don't … stretch or squash the logo

  • Logos - Don't Tagline

    Don't … add a tagline to the logo

Need more?

A Word template for letterhead is also available. See Downloads for branded templates for your next presentation, poster or report. If you have any questions about the brand or use of the TRU logo, the TRU Marketing and Communications department is here to help.

Download the TRU logo

WolfPack logo

The new Wolfpack logo, released in 2017, is made of three wolves. Together, they form a fierce pack. The diversity between them celebrates the collective confidence and diversity of the university. Contemporary typography and colours are optimized for use in a range of traditional and new media.

Black

Download

Colour

Download

Minimum size

Use the logo at a width of at least one inch.

Protected space

Make sure the logo is surrounded by space equal to or greater than the height of the "T" in TRU. Other graphic elements and text must not appear within the protected space.

Use protected space

Don’t …

  • Logos - Dont use without wordmark

    Don't … use the wolves by themselves without “TRU Wolfpack” wordmark

  • Logos - Don't change colours

    Don't … change colours in the logo

  • Logos - Don't change typeface

    Don't … change the typeface in the wordmark

  • Logos - Don't use dark or busy background

    Don't … place the logo on a dark or busy background

  • Logos - Don't stretch

    Don't … stretch the logo

  • Logos - Don't skew

    Don't … skew the logo

  • Logos - Don't place on angle

    Don't … place the logo on an angle

  • Logos - Don't add tagline or other text

    Don't … add a tagline or other text to the logo