NOTE: For registration please contact Bob Gaglardi School of Business and Economics
General Program Inquiries (Email: email@example.com or Tel:
Students receive an overview of the scientific method, research preparation, and the styles of
communication used to disseminate research at the graduate level. Topics include the role of
business research, theory and the business research process, organization structure and ethical
issues, defining a research problem, qualitative research tools, survey research, observation
methods and experimental research, measurement and scaling concepts, sampling and sample size,
working with data, quantitative statistical analysis, and writing a research report.
- Explain how research contributes to business decisions and practices.
- Describe the role of theory in the business research process.
- Critically think about business research problems and various methods of approaching the
- Discuss the ethical issues applicable to business research.
- Develop research questions and hypotheses, and incorporate them into a methodologically sound
research proposal for the graduate thesis/project.
- Compare and contrast qualitative and quantitative research methods and the suitability of
different methods of gathering data.
- Describe the advantages and disadvantages of survey research.
- Assess measurement and scaling options to determine appropriate measures required to address
specific research questions.
- Apply proper sampling designs and procedures to business research.
- Transform data into information, and calculate and interpret basic descriptive
- Apply and interpret the different types of quantitative methods of analysis.
- Effectively communicate research in a written report and presentation.
- Module 1: The Role of Business Research
- Lesson 1: Introduction to Research for Business
- Lesson 2: The Role of Theory and Research Approaches in Business
- Lesson 3: The Research Problem
- Lesson 4: Ethical Business Research
- Module 2: Theory and the Business Research Process
- Lesson 5: Research Question, Hypotheses, and the Research Proposal
- Lesson 6: Qualitative Research vs. Quantitative Research
- Lesson 7: Survey Research and Experimental Research
- Lesson 8: Measurement and Scaling Concepts
- Module 3: Organizational Structure and Ethical Issues
- Lesson 9: Sampling Designs and Methods
- Lesson 10: Data Analysis and Interpretation Part 1
- Lesson 11: Data Analysis and Interpretation Part 2
- Lesson 12: Writing and Presenting a Research Report
Required text and materials
Online students are responsible for sourcing and ordering their own textbooks. Please see the
list of required textbooks here: https://www.tru.ca/distance/courses/MBA_Textbook_List.pdf.
Please note that publishers may offer several package options that include additional resource
material not required in your course. You may purchase a package of your choice as long as it
includes the correct author, title and edition listed for your course.
If you have any questions about obtaining the correct textbook, please contact OLMaterials@tru.ca. They will be happy to assist you.
To successfully complete this course, students must achieve a passing grade of 70% or higher on
the overall course and 50% or higher on the mandatory Final Project.
|Assignment 1: Evaluation of a Research Article
|Module 1 Individual Group Discussion Report
|Assignment 2: Research Design and Research Methods
|Module 2 Individual Group Discussion Report
|Assignment 3: Data Collection and Data Analysis
|Module 3 Individual Group Discussion Report
Final Project Part 1: TCPS Certificate (10%)
Project Part 2 (10%)
a) Theoretical framework, operationalization of variables, and
data collection instrument (5%)
b) Peer review report of your partner’s Final Project
Part 2a (5%)
Final Project Part 3 (20%)
a) Written report (10%)
Oral presentation (10%)
Open Learning Faculty Member Information
An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.