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Thompson Rivers University
Thompson Rivers University

Brand Strategy

From the insights of TRU students, faculty, staff, alumni and community members in over a year of consultation, the TRU Branding Committee, TRU Marketing and Communications and our external agency partner, Will Creative, developed a brand strategy document including the brand model and proposed visual language elements.

This document was presented to various units and groups across campus starting in the spring of 2015, and evolved by August 2015 into the presentation below. From this came the Brand Guide and the Find Your TRU campaign in winter 2016.

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