Choose your citizenship type in relation to Canada
Fixed Material Fees:
Choose shipping location
NOTE: Values shown are estimates and may differ slightly from actual costs. Currency shown in Canadian dollars.
Register for this Course
Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, sales, and negotiation; and international market planning.
MKTG 2431 - Marketing, and IBUS 3511 - International Business
Upon completion of this course, students should be able to:
Module 1: Introduction to International Marketing
Module 2: The International Marketing Environment
Module 3: Assessing International Market-Entry Opportunities
Module 4: Planning and Managing Market Entry Strategies and Products
Module 5: Global Distribution and Pricing
Module 6: International Promotion, Sales, and Negotiation
Module 7: International Marketing Plan
Cateora, P. Papadopoulos, N. Gilly, M. Graham, J. International Marketing. 3rd Canadian Edition. Toronto, ON: McGraw-Hill Ryerson, 2011.Type: Textbook, ISBN: 978-007013679-3
Computer with internet access is required.
An Open Learning Faculty Member is available to assist students. Primary communication is through the Learning Management System's "Mail" tool or by phone. Students will receive the necessary contact information when starting the course.
To successfully complete the course, students must achieve a passing grade of 50% or higher on the overall course, and 50% on the final mandatory exam. Students who fail to submit an assignment or complete a quiz will be assigned a grade of zero for the missing work.
The final grade for the course is determined on the following basis:
Go to Top