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Thompson Rivers University
Thompson Rivers University

MKTG 4431: Retail Marketing

Students develop an in-depth understanding of retail and services management as well as non-store retailing. Topics include an overview of retail marketing; retail marketing, financial and location strategy; merchandising; pricing and distribution; promotion including communications, store layout, store design, and visual merchandising; and customer service.

Learning outcomes

  • Apply the principles, practices, and concepts used in retail marketing management.
  • Describe the complex nature and environment of retail marketing management together with the buying and selling of goods, services, and ideas to the final consumer.
  • Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry.
  • Understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and promotion.
  • Identify the approaches to and guidelines used to analyze and solve retailers' problems and make decisions in retail organizations.

Course topics

Module 1: Retail Marketing Management

Module 2: Retail Marketing Strategy

Module 3: Retail Marketing Mix - Product

Module 4: Retail Marketing Mix - Price

Module 5: Retail Marketing Mix - Distribution

Module 6: Retail Marketing Mix - Promotion

Required text and materials

Students require the following e-textbook, which can be purchased directly from the TRU bookstore site at:

  1. Levy, M., & Weitz, B., Grewal D., Madore, M., & Koufman, S. (2023). Retailing Management (7th CDN Ed.). McGraw-Hill Education. 
    Type: E-Textbook. ISBN: 9781264946495

Additional requirements

A computer with Internet access is required.


Please be aware that should your course have a final exam, you are responsible for the fee to the online proctoring service, ProctorU, or to the in-person approved Testing Centre. Please contact with any questions about this.

To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course and 50% or higher on the final mandatory exam.

Assignment 1: Retail Marketing Management 10%
Assignment 2: Retail Marketing Strategy 15%
Assignment 3: Retail Marketing Mix – Product  10%
Assignment 4: Retail Marketing Mix – Price and Distribution 15%
Assignment 5: Retail Marketing Mix – Promotion and Marketing Communication 20%
Mandatory Final Exam 30%
Total 100%

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.

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