MKTG 4431: Retail Marketing
Students develop an in-depth understanding of retail and services management as well as non-store retailing. Topics include an overview of retail marketing; retail marketing, financial and location strategy; merchandising; pricing and distribution; promotion including communications, store layout, store design, and visual merchandising; and customer service.
Learning outcomes
- Apply the principles, practices, and concepts used in retail marketing management.
- Describe the complex nature and environment of retail marketing management together with the buying and selling of goods, services, and ideas to the final consumer.
- Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry.
- Understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and promotion.
- Identify the approaches to and guidelines used to analyze and solve retailers' problems and make decisions in retail organizations.
Course topics
Module 1: Retail Marketing Management
Module 2: Retail Marketing Strategy
Module 3: Retail Marketing Mix - Product
Module 4: Retail Marketing Mix - Price
Module 5: Retail Marketing Mix - Distribution
Module 6: Retail Marketing Mix - Promotion
Required text and materials
Students require the following e-textbook, which can be purchased directly from the TRU bookstore site at: https://thebookstore.tru.ca/site_digital.asp
- Levy, M., & Weitz, B., Grewal D., Madore, M., & Koufman, S. (2023). Retailing Management (7th CDN Ed.). McGraw-Hill Education.
Type: E-Textbook. ISBN: 9781264946495
Additional requirements
A computer with Internet access is required.
Assessments
Please be aware that should your course have a final exam, you are responsible for the fee to the online proctoring service, ProctorU, or to the in-person approved Testing Centre. Please contact exams@tru.ca with any questions about this.
To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course and 50% or higher on the final mandatory exam.
| Assignment 1: Retail Marketing Management | 10% |
| Assignment 2: Retail Marketing Strategy | 15% |
| Assignment 3: Retail Marketing Mix – Product | 10% |
| Assignment 4: Retail Marketing Mix – Price and Distribution | 15% |
| Assignment 5: Retail Marketing Mix – Promotion and Marketing Communication | 20% |
| Mandatory Final Exam | 30% |
| Total | 100% |
Open Learning Faculty Member Information
An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.
