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Thompson Rivers University
Thompson Rivers University

ENTR 4751: New Venture Creation

Students develop the skills, values, and attitudes needed for success as an entrepreneur whether starting a new venture from scratch, joining or acquiring an existing business, or creating a new venture inside a larger organization. The primary activity is the development of a comprehensive business plan. Topics include an overview of entrepreneurship and small business in Canada; entrepreneurial mindset, characteristics, competences and ethics; creativity, idea generation and feasibility studies; business plans; part-time and full-time entrepreneurship; location and capacity planning; marketing research for new ventures; financing new ventures; creating a financial plan; legal structures and issues; new venture development team; risk analysis and management; and reviewing, identifying and evaluating educational technologies.

Learning outcomes

Upon successful completion of this course, students will be able to:

  • Explain the entrepreneurial process, the evolutionary development and the role of entrepreneurship as growth engine of national economies.
  • Develop insights into entrepreneurial mindset, characteristics and ethics.
  • Develop creativity, idea generation including assessment of opportunities.
  • Conduct new venture feasibility studies.
  • Conduct marketing research and develop marketing plans based on the research.
  • Prepare sound and realistic financial projections for the new ventures.
  • Discuss different ways of financing new ventures and the implications of each approach.
  • Develop insights into the legal issues relating to new ventures including selection of appropriate legal structures.
  • Perform the risk analysis and develop a risk management plan for new ventures.
  • Develop a business plan.

Course topics

  • Module 1: Entrepreneurs and the Meaning of Entrepreneurship
  • Module 2: Idea Generation and Feasibility Studies for New Venture
  • Module 3: New Venture Marketing Research, Financial Projections, and Funding
  • Module 4: New Venture Legal Structures, Team Development, and Risk Analysis

Required text and materials

  • Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. (2010) John Wiley & Sons.
    Type: Textbook, ISBN: 978-0-470-87641-1

  • Wise, Sean. Hot or Not: How to Know If Your Business Idea Will Fly Or Fail? (2011) Ryerson Entrepreneurship Institute.
    Type: Textbook, ISBN: 978-1-46802-449-4

Additional requirements

Students require a computer and Internet access.


To successfully complete the course, students must achieve a passing grade of 50% or higher on the mandatory Final Research Project and in the overall course.

Assignment 1: Meaning of Entrepreneurship 12%
Assignment 2: Idea Generation 12%
Assignment 3: New Ventrue Marketing and Financing 12%
Assignment 4: New Venture Structures and Risk Analysis 12%
Assignment 5: Course Engagement 12%
Final Project: Business Plan* 40%
Total 100%

* Mandatory

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.

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