Introduction to Special Events Management
This course is designed to introduce the student to the planning and management of special events and festivals. The highly interdisciplinary course addresses the systems, tools and checklists necessary for successful festival and event planners
After successfully completing this course, students should be able to accomplish the following:
- Apply a systematic approach to the research, design, planning, implementation, and evaluation of festivals and community events.
- Apply the principles of marketing to the process of event production.
- Assess the viability of an event during the early stages of planning.
- Identify strategies used to raise funds and generate event revenue.
- Apply techniques to manage the financial resources of an event.
- Apply sound human resource management techniques in order to organize and motivate event volunteers and staff.
- Coordinate the logistical and operational details of an event.
- Appreciate the potential social, economic, and environmental impacts of events.
- Identify and plan for potential risks inherent in an event.
- Evaluate the success of an event.
CONV 1021 Volunteer Event Management is divided into five modules, with each module further divided into topics as follows:
Module 1: The World of Event Management
- The Role of Industry Associations
- Career Exploration
- Industry Standards
- Impact of Events
Module 2: The Process of Event Design
- Festival Goals, Missions, and Vision
- Event Governance
- Event Planning and Timelines
- Budgets and Fundraising
- Evaluating your Event
Module 3: Roles and Responsibilities of the Event Management Team
- Event Chair
- Fundraising and Sponsorship
- Media and Public Relations
- Social Media
- The Role of Vendors
- Vendor Coordinator
- Production Logistics Coordinator
Module 4: Tools and Templates for Festival and Event Management
- Resource Need Assessment
- Timelines and Gantt Charts
- Economic Impact of Events
Module 5: What Does the Future of Event Planning Look Like?
- Greener Festivals
- Corporate Social Responsibility
- Macro environmental Shifts and Societal Trends
Maximum Completion14 weeks.
Required Text and Materials
There is no required textbook for this course.
Computer with Internet access is required.
Open Learning Faculty Member Information
An Open Learning Faculty Member is available to assist students throughout the course. Primary communication is through Blackboard's "Mail" tool or by phone. Students will receive the necessary contact information when starting the course.
In order to successfully complete this course, students must obtain at least 50% on the mandatory final major project and 50% overall. It is strongly recommended that students complete all assignments in order to achieve the learning objectives of the course.
The final grade for the course is determined on the following basis:
|Assign 1: The Role of Industry Associations||15%|
|Assign 2: Greener Festivals||15%|
|Assign 3: Corporate Social Responsibility||15%|
|Final Major Project||35%|