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Thompson Rivers University
Thompson Rivers University

CONV 1011: Introduction to Tourism

Students are introduced to the tourism industry. Consideration is given to the concepts and vocabulary common throughout the tourism sectors. Students critically examine the competition for resources with other industries.

Learning outcomes

  • Describe the characteristics of tourism.
  • Define a variety of tourism terminology and concepts.
  • Identify evolving issues and trends in the tourism industry and discuss their implications for festivals and events.
  • Define the five sectors of the tourism industry and evaluate their role in supporting events.
  • Assess the environment in which community events take place.
  • Identify travel motivators and tourism generators and evaluate their potential for the special events industry.
  • Examine and assess the impact of tourism and events as a worldwide economic, environmental, cultural, political, and social force.
  • Describe the role and function of industry and government organizations that support tourism at the regional, national, and international level.
  • Identify tourism-related products at local, provincial and national level and describe their role in supporting events.
  • Prepare a presentation that examines leading edge tourism products or services

Course topics

Module 1: Introduction and Overview of the Tourism Industry

Module 2: The Five Sectors of Tourism

Module 3: Organizations that Support Tourism

Module 4: Understanding Tourism's Role in Contemporary Society

Module 5: The Future of the Tourism and Hospitality Industry

Required text and materials

The following Open Education Resources (OER) textbook, free of charge, is required for this course:

  1. Westcott, M. & Anderson, W. (Eds.). (2022). Introduction to Tourism and Hospitality in B.C. BCcampus.
    Retrieved from:


To successfully complete this course, students must achieve a passing grade of 50% or higher on the overall course, and 50% or higher on the final mandatory project.

Assignment 1: The Impact of Tourism 20%
Assignment 2: Social Media and Tourism 15%
Assignment 3: Travel Motivators & Event Attendee 15%
Assignment 4: PEST Analysis of a Local Festival 15%
Assignment 5: Leading Edge Practices 10%
Final Project (mandatory) 25%
Total 100%

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.

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