NOTE: For registration please contact Bob Gaglardi School of Business and Economics
General Program Inquiries (Email: email@example.com or Tel:
Students acquire the knowledge and skills needed to manage the development of innovations, to
recognize and evaluate potential opportunities to monetize these innovations, to plan specific
and detailed methods to exploit these opportunities, and to acquire the resources necessary to
implement these plans. Topics include entrepreneurial thinking; innovation management;
opportunity spotting and evaluation; industry and market research; business strategy; business
models and business plans; financial forecasting and entrepreneurial finance; pitching to
resource providers and negotiating deals; and launching new ventures.
- Think critically and creatively about the nature of business opportunities, resources, and
- Describe the processes by which innovation is fostered, managed, and commercialized.
- Spot new business opportunities in the environment, whether by recognition, development, or
- Effectively and efficiently evaluate the potential of new business opportunities.
- Assess the market potential for a new venture, including customer need, competitors, and
- Develop a business model for a new venture, including revenue, margins, operations, working
capital, and investment.
- Develop pro forma financial statements that reflect business model decisions and that can be
used to determine future funding requirements.
- Write a clear, concise, and compelling business plan for a new venture.
- Identify appropriate sources of financing for an entrepreneurial business plan.
- Develop a compelling sales pitch to acquire financing necessary to a new venture.
- Explain the operational implications of common terms and conditions for early-stage
- Describe the process by which new ventures are created and launched.
- Module 1: Entrepreneurial Thinking
- Module 2: Innovation Management
- Module 3: Opportunity Spotting
- Module 4: Opportunity Evaluation
- Module 5: Industry and Market Research
- Module 6: Strategy and Business Models
- Module 7: Financial Forecasting
- Module 8: Business Plans
- Module 9: Entrepreneurial Finance
- Module 10: Pitching to Resource Providers
- Module 11: Negotiating Deals
- Module 12: New Venture Creation
Required text and materials
Online students are responsible for sourcing and ordering their own textbooks. Please see the
list of required textbooks here: https://www.tru.ca/distance/courses/MBA_Textbook_List.pdf.
Please note that publishers may offer several package options that include additional resource
material not required in your course. You may purchase a package of your choice as long as it
includes the correct author, title and edition listed for your course.
If you have any questions about obtaining the correct textbook, please contact OLMaterials@tru.ca. They will be happy to assist you.
Please be aware that should your course have a final exam, you are responsible for the fee to the online proctoring service, ProctorU, or to the in-person approved Testing Centre. Please contact firstname.lastname@example.org with any questions about this.
To successfully complete this course, students must achieve a passing grade of 70% or higher on
the overall course, and 50% or higher on the final mandatory examination.
|Assignment 1: Business Plan Part A
|Assignment 2: Business Plan Part B
|Final Exam (mandatory)
Open Learning Faculty Member Information
An Open Learning Faculty Member is available to assist students. Students will receive the necessary contact information at the start of the course.