Thompson Rivers University

Open Learning

BBUS 4701
Business Policy and Strategy

3.0 Credits


This course examines the components and processes of the strategic management model. Topics include strategic management, social responsibility, environmental and internal analysis and diagnosis, strategy selection, and implementation and evaluation.

Delivery Method



90 credits including all core requirements of the Bachelor of Commerce.


Students cannot receive credit for more than one of BBUS 4701 and BBUS 4799.


After completing this course, students should be able to:

  • Perform a rigorous analysis of a company's strategic direction.
  • Identify and explain a company's mission and vision statement and relate and critique these statements to the company's strategic direction.
  • Prepare a SWOT analysis and explain and evaluate the relationship between the SWOT and a company's strategic direction.
  • Identify and explain all micro and macro forces that shape a company's strategic plan and determine performance.
  • Analyze and evaluate all the steps for the proper alignment of financial and non-financial resources within a company's strategic plan.
  • Analyze a company's strategic plan in the context of the industry life cycle and environment in which it operates.
  • Analyze, evaluate, and draw conclusions on the effectiveness and performance of control and integration mechanisms.
  • Establish metrics to assess and measure strategic performance.
  • Analyze and evaluate the company's communication and feedback loop relative to company strategy and performance.
  • Analyze, evaluate, and draw conclusions on the financial performance relative to the company's strategic plan.
  • Analyze, evaluate, and identify risks and risk mitigation strategies appropriate to the company's strategic direction.
  • Analyze, evaluate, and develop strategies for a single or multi-business organization.
  • Assess, analyze, and recommend changes to company strategy based on a full analysis of a company's strategic plan.
  • Develop and prepare a strategic review document presented in a consistent form and properly documented.

Course Outline

BBUS 4701, Business Policy and Strategy sets out a general framework for strategic management as follows:

  • Module 1: Introduction to Strategic Management
  • Module 2: Creating Competitive Advantage
  • Module 3: Strategies for Competitive Advantage
  • Module 4: Implementing Strategy

Maximum Completion

30 weeks.

Required Text and Materials

Hill, C. W. and G. R. Jones. Strategic Management Theory. 10th edition. South-Western Cengage Learning, 2013.
Type: Textbook. ISBN: 978-1-133-48570-4

Open Learning Faculty Member Information

An Open Learning Faculty Member is available to assist students. Primary communication is through Blackboard's "Mail" tool or by phone. You will receive the necessary contact information when you start your course.


In order to successfully complete this course, you must obtain at least 50% on the final mandatory examination and 50% overall. It is strongly recommended that students complete all assignments in order to achieve the learning objectives of the course.

Your final grade for the course is determined on the following basis:

Assignment 1 15%
Assignment 2 15%
Assignment 3 15%
Assignment 4 15%
Final Examination 40%
TOTAL 100%

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