Business Policy and Strategy
This course examines the components and processes of the strategic management model, using examples from Canada and the United States. Students learn to do case analysis throughout the course. Topics covered include strategic management, social responsibility, environmental and internal analysis and diagnosis, strategy selection, and implementation and evaluation. (CA, CIM, CMA, CUIC, PMAC)
Delivery is self-paced, allowing you the flexibility to proceed through the course according to your own schedule. TRU-OL has no admission requirements and you can register for this course at any time throughout the year.
90 credits of post-secondary education, including all other core requirements of the Bachelor of Commerce.
Students should take only one of BBUS 4701 (previously ADMN 470) and BBUS 4799 (previously 479).
After completing this course, students should be able to:
- Perform a rigorous analysis of a company's strategic direction.
- Identify and explain a company's mission and vision statement and relate and critique these statements to the company's strategic direction.
- Prepare a SWOT (strengths, weakness, opportunities, and threats) analysis and explain and evaluate the relationship between the SWOT and a company's strategic direction.
- Identify and explain all micro and macro forces that shape a company's strategic plan and determine performance.
- Analyze and evaluate all the steps for the proper alignment of financial and non-financial resources within a company's strategic plan.
- Analyze a company's strategic plan in the context of the industry life cycle and environment in which it operates.
- Analyze, evaluate, and draw conclusions on the effectiveness and performance of control and integration mechanisms.
- Establish metrics to assess and measure strategic performance.
- Analyze and evaluate the company's communication and feedback loop relative to company strategy and performance.
- Analyze, evaluate, and draw conclusions on the financial performance relative to the company's strategic plan.
- Analyze, evaluate, and identify risks and risk mitigation strategies appropriate to the company's strategic direction.
- Analyze, evaluate, and develop strategies for a single or multi-business organization.
- Assess, analyze, and recommend changes to company strategy based on a full analysis of a company's strategic plan.
- Develop and prepare a strategic review document presented in a consistent form and properly documented.
BBUS 4701 (previously ADMN 470), Business Policy and Strategy sets out a general framework for strategic management as follows:
- Module 1: Introduction to Strategic Management
- Module 2: Creating Competitive Advantage
- Module 3: Strategies for Competitive Advantage
- Module 4: Implementing Strategy
30 weeks is allowed, but the suggested completion time is approximately 14 weeks
Required Text and Materials
Hill, C. W. and G. R. Jones. Strategic Management Theory, An Integrated Approach
. 9th edition. South-Western Cengage Learning, 2010.
Type: Textbook. ISBN: 978-0-538-75107-0
Open Learning Faculty Member Information
An Open Learning Faculty Member is available to assist students. Primary communication is through Blackboard's Mail tool. You will receive the necessary contact information when you start your course.
The following reflects the standard Web based (distance learning) version of the course
NOTE: Discussion and Journal Participation are graded in Part B of each of the four assignments. Together the Part B work contributes 12 percent of the overall course marks.
To successfully complete the course, you must achieve a passing grade of 50 percent or higher on the overall course and on the final exam. You should submit all course work. Students who fail to submit an assignment are subject to having a final grade calculated where the missing marks are forfeited. Those who obtain less than 50 percent on the final exam automatically fail the course, regardless of the overall course mark.
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