Marketing

Dr. Joyce Shang

Chair / Associate Professor (Interim 1 year)

• Ph.D. in Marketing (Simon Fraser University, )
• M.Sc. in Management (University of Lethbridge, )
• B.A. in Economics (East China Normal University, )

Department of Marketing strives to deliver the highest level of relevant, updated and competitive marketing knowledge, concepts, theories, and practices to our students and community. We also actively engage in global academic research. The Marketing department's academic research focus on creativity and innovation that are varied from consumer behaviour, services marketing, brand management, international marketing, professional selling, new product development, retail management, and business-to-business marketing to internet marketing.