Entrepreneurship Major

Year 1 and Year 2
45 credits
CMNS 1810
Professional and Academic Composition (3,0,0)

CMNS 1810 Professional and Academic Composition (3,0,0)

Credits: 3 credits
Delivery: Campus

Students learn the theory and practice of successful academic and professional writing. Students compare and apply techniques involved in writing for business and academic purposes, learning skills in audience assessment, document planning and design, research, and effective writing. Students complete assignments ranging from academic essays to a variety of professional communication documents.
Note: Students cannot receive credit for more than one of CMNS 1810, CMNS 1291, ENGL 1810, CMNS 1811 or CMNS 1290
For more information, search for this course here.

CMNS 2290
Technical Communication (3,0,0)

CMNS 2290 Technical Communication (3,0,0)

Credits: 3 credits
Delivery: Campus

Students study a variety of technical communications used to document professional activity, including proposals, technical and formal reports, policies and procedures, technical descriptions and definitions, and instructions. Students learn the importance of documentation and accountability as part of professional due diligence, applicable across many fields including journalism, business, government, public service, consulting and research institutes. Students develop skills in assessing communication needs in a scenario, identifying communication goals, audience need and relevant media. Finally, students learn skills in research and synthesis to ensure professional engagement and presentation of research material. Prerequisites: CMNS 1291 OR CMNS 1290 OR ENGL 1100 OR ENGL 1101 OR CMNS 1810
Note: Students cannot receive credit for more than one of CMNS 2290, ENGL 2290 AND CMNS 2291
For more information, search for this course here.

MATH 1100
Finite Math with Applications 1 (3, 1.5, 0)

MATH 1100 Finite Math with Applications 1 (3, 1.5, 0)

Credits: 3 credits
Delivery: Campus

This course is intended primarily for Liberal Arts or Tourism students. Students solve problems that have direct relevance in the “real world." Topics to be covered include sets, counting, probability, matrices, linear programming, and math of finance. Prerequisites: Foundations of Math 11 with a minimum grade of 67% (C+) or Pre-Calculus 11 with a minimum grade of 67% (C+) or Foundations of Math 12 with a minimum grade of 60% (C) or MATH 0510 with a minimum grade of C- or MATH 0520 with a minimum grade of C- or MATH 0523 with a minimum grade of C- or MATH 0650 with a minimum grade of C-
Note: Students can get credit for only one of the following MATH 1070, MATH 1071, MATH 1090, MATH 1091, MATH 1100 or MATH 1101. Science Students do not receive credit for Math 1100.
For more information, search for this course here.

STAT 1200
Introduction to Statistics (3,1.5,0)

STAT 1200 Introduction to Statistics (3,1.5,0)

Credits: 3 credits
Delivery: Campus

Students are introduced to statistical reasoning in this course. Students will learn to interpret quantities relating to descriptive statistics; correlation; regression; probability; and probability distributions including the binomial and normal. Students will learn different facets of sampling and experimental design. Students will learn to make appropriate inferences from confidence intervals and hypothesis tests including analysis of variance. Prerequisites: Foundations of Mathematics 11 with a minimum grade of C+ or Pre-calculus 11 with a minimum grade of C+ or equivalent or Foundations of Math 12 or equivalent with a minimum grade of C+ or MATH 0510 with a minimum score of C- or MATH 0523 with a minimum score of C- or equivalent. MATH 1100 or MATH 1101 is recommended.
Note: Students can get credit for only one of BIOL 3000, ECON 2320, PSYC 2100, STAT 1200, STAT 1201, and STAT 2000.
For more information, search for this course here.

TMGT 1140
Human Resources Management (3,0,0)

TMGT 1140 Human Resources Management (3,0,0)

Credits: 3 credits
Delivery: Campus

Changing values, shifting demographics, evolving legislation and a growing emphasis on social responsibility are among the forces shaping the way we manage people today. Students examine human resource management issues as they relate to human resource planning, the legal environment, recruitment, and selection, evaluation and development, compensation, and emerging labour issues and trends in the tourism industry.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent, or completion of ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum of C+
Note: Students may only receive credit for one of BBUS 2810, BBUS 3810, BBUS 3811, HRMN 2820, HRMN 2821 or TMGT 1140.
For more information, search for this course here.

TMGT 1160
Organizational Leadership in Tourism (3,0,0)

TMGT 1160 Organizational Leadership in Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

This course is designed to address the changes occurring in the workplace today. As many of the graduates of this program will find themselves in supervisory positions within the tourism industry, the course will be delivered from the perspective of a supervisor and how he/she fits into today's organizations.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum 73% or equivalent or completion of ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a grade of C+ or better.
Note: Students may only receive credit for one of BBUS 2720, BBUS 2721, ORGB 2810, ORGB 2811 or TMGT 1160.
For more information, search for this course here.

TMGT 1150
Tourism and Services Marketing (3,0,0)

TMGT 1150 Tourism and Services Marketing (3,0,0)

Credits: 3 credits
Delivery: Campus

This course explores the role, concepts and principles of marketing within the tourism industry. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum 73% or equivalent or completion of ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum C+.
Note: Students may only receive credit for one of BBUS 2430, BBUS 3430, BBUS 3431, CONV 1060, CONV 1061, MKTG 2430, MKTG 2431 or TMGT 1150.
For more information, search for this course here.

ACCT 1000
Financial Accounting (3,0,0)

ACCT 1000 Financial Accounting (3,0,0)

Credits: 3 credits
Delivery: Campus

Students develop a basic understanding of financial accounting, which involves analyzing and recording a variety of financial transactions and preparing and evaluating financial reports. Topics financial statements; accounting events and entries; accounting adjustments; internal control and cash; accounts receivable; merchandising and inventory; long-term assets, liabilities; statement of cash flows; and financial statement analysis.
Prerequisite: Admission to the Diploma in Horticulture and Management, Tourism programs, Adventure Studies programs
Note: Students cannot receive credit for more than one of ACCT 1000, ACCT 1211, ACCT 1221, ACCT 2210, ACCT 2211, ACCT 1030, ACCT 1210, ACCT 1220, BBUS 2210 or BBUS 2211
For more information, search for this course here.

TMGT 2010
Financial Operations Control in Tourism (3,0,0)

TMGT 2010 Financial Operations Control in Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

This course offers students an understanding of how they can use managerial accounting skills in their careers in the tourism industry. Students use accounting information for decision making, planning and control in the areas of marketing, operations, human resources, strategic investment, business performance evaluation, and budgeting.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent and ACCT 1000-Introduction to Financial Accounting
Note: Students may only receive credit for one of ACCT 1010, ACCT 2250, ACCT 2251, BBUS 2541 or TMGT 2010.
For more information, search for this course here.

ECON 1220
Introduction to Basic Economics (3,0,0)

ECON 1220 Introduction to Basic Economics (3,0,0)

Credits: 3 credits
Delivery: Campus

Students develop a basic understanding of economic principles, which allows for and encourages informed discussion of media-covered issues. Topics include contrasting macroeconomics and microeconomics; gross domestic product; economic growth and business cycles; unemployment and inflation; aggregate supply and demand; scarcity, opportunity costs, globalization and trade; law of supply and demand; accounting versus economic profits; money and exchange rates; government choices, markets, efficiency, and equity; monopoly and competition; externalities, public goods, and free riders.
Note: Students will not receive credit for ECON 1220 unless it has been completed prior to earning a grade of C- or better in either ECON 1900 or ECON 1950. ECON 1221-Introduction to Basic Economic
For more information, search for this course here.

ECON 2220
Economics for Tourism, Recreation and Leisure (3,0,0)

ECON 2220 Economics for Tourism, Recreation and Leisure (3,0,0)

Credits: 3 credits
Delivery: Campus

Students examine tourism, recreation and leisure from an economic perspective and take the viewpoint of both the demand side and the supply side of the economy. Topics include organizations and markets, market structure and pricing, the role of the external economic environment, cost-benefit analysis for projects, the economic impact of the tourism sector on development, the global impacts on the tourism, recreation and leisure sectors, and the economic assessment of environmental impacts of tourism and sustainability.
Prerequisite: ECON 1220 or ECON 1900 and ECON 1950
For more information, search for this course here.

TMGT 1110
Introduction to Tourism (3,0,0)

TMGT 1110 Introduction to Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

This course introduces tourism as an industry and a phenomenon. Topics will include the economic, social, environmental and political environment in which tourism operates at a global and local level. Students are introduced to tourism products and experiences in B.C. and given the opportunity to identify career paths in the tourism industry.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent
Note: Students may only receive credit for one of TMGT 1110, CONV 1010 or CONV 1011.
For more information, search for this course here.

TMGT 2250
Tourism and Hospitality Law (3,0,0)

TMGT 2250 Tourism and Hospitality Law (3,0,0)

Credits: 3 credits
Delivery: Campus

In this course, students are introduced to the legal rights, responsibilities and obligations of organizations in the hospitality industry. This industry operates under a combination of Common Law and Statute Law passed by both federal and provincial legislature. Emphasis is placed on the legal problems regularly faced by business firms within this industry and their possible solutions.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent, or ENGL 0600, or ESAL 0570 with a minimum C+ and ESAL 0580 with a minimum C+
Note: Students may only receive credit for one of TMGT 2250, CONV 1050 or CONV 1051.
For more information, search for this course here.

TMGT 2060
People, Places and the Toured Landscape (3,0,0)

TMGT 2060 People, Places and the Toured Landscape (3,0,0)

Credits: 3 credits
Delivery: Campus

Students explore historical, geographical and cross cultural contexts for understanding tourism products, experiences and impacts.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent, or ENGL 0600, or ENGL 0620 or completion of ESAL 0570 and ESAL 0580 with a minimum C+
For more information, search for this course here.

TMGT 2610
Environmental Issues in the Tourism Industry (3,0,0)

TMGT 2610 Environmental Issues in the Tourism Industry (3,0,0)

Credits: 3 credits
Delivery: Campus

The rapid growth of tourism on a global scale has resulted in significant negative environmental impacts, and there is increasing concern about the relationship between tourism and the environment, both natural and cultural. This course explores the challenges facing the tourism industry in attempting to create a balance between environmental and economic concerns. The rich history of the conservation movement and development of the national parks system provides a lens through which to understand the foundation of the North American tourism industry. In addition, students examine the current "greening" of the tourism industry.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum of 73% or equivalent, or ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum C+
For more information, search for this course here.

One of these three
EVNT 2190
Destination Marketing Organizations (3,0,0)or

EVNT 2190 Destination Marketing Organizations (3,0,0)

Credits: 3 credits
Delivery: Campus

As tourism expands around the globe, new opportunities for destination marketing emerge. However, with these opportunities, come increasing competition and challenges for the destination marketer. The aim of this course is to provide the learner with some of the skills necessary to develop marketing strategies, build the destination's visibility and image and attract key market segments.
Prerequisite: TMGT 1150 or equivalent
Note: Students can only get credit for one of EVNT 2190, CONV 2190
For more information, search for this course here.

EVNT 2250
Sports Event Marketing (3,0,0)or

EVNT 2250 Sports Event Marketing (3,0,0)

Credits: 3 credits
Delivery: Campus

This course is designed to introduce students to skills necessary to effectively market a sporting event. Students will learn how to develop a plan to target relevant markets including attendees, competitors and sponsors. Students will be exposed to business concepts such as product development, market opportunities and marketing plans.
Prerequisite: TMGT 1150 or equivalent
Note: Students can only get credit for one of EVNT 2250, CONV 2250
For more information, search for this course here.

HMGT 2120
Hotel Sales and Convention Services (3,0,0)

HMGT 2120 Hotel Sales and Convention Services (3,0,0)

Credits: 3 credits
Delivery: Campus

This course provides insight into the scope and various segments of the groups market and demonstrates the relationship between professional service and operational success. Students will be given a comprehensive introduction to the complexities of managing a convention facility as well as exposure to key group markets and techniques for attracting them to the property.
Prerequisite: TMGT 1150 or equivalent.
Note: Students may only receive credit for one of HMGT 2120, BBUS 3450, BBUS 3451, MKTG 3450 or MKTG 3451.
For more information, search for this course here.

Unspecified electives: any discipline any level (9 credits)
Work experience (500 hours, 3 credits)
COOP 1000
Career Management (1.5,0,0)

COOP 1000 Career Management (1.5,0,0)

Credits: 1 credits
Delivery: Campus

Students admitted into co-operative education must complete this pre-requisite one credit course prior to their first work term. The course will cover an introduction to co-operative education, career development theory, self-assessment, career communications, interview skills, workplace dynamics, networking, workplace culture and issues specific to co-operative education work terms. Students who are not enrolled in coopertive education may still take this course, but they should determine whether it is accepted by their certificate, diploma, or degree program before registering.
For more information, search for this course here.

COOP 1170
BTM Co-op Work Term 1

COOP 1170 BTM Co-op Work Term 1

Credits: 3 credits
Delivery: Campus

This course provides TRU students access to co-op education. Co-operative education integrates academic studies with paid periods of relevant work experience and provides students with the opportunity to develop specific competencies, professional skills and technical knowledge related to their field of study.
Prerequisite: COOP 1000
For more information, search for this course here.

Completion of COOP 1000 is mandatory prior to a student's Cooperative Education work term.
Completion of COOP 1000 is not included in the overall 120 credits required for the degree.
Year 3 and Year 4
9 credits
TMGT 4010
Experience Creation and Product Development (3,0,0)

TMGT 4010 Experience Creation and Product Development (3,0,0)

Credits: 3 credits
Delivery: Campus

This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing.
For more information, search for this course here.

TMGT 4020
Graduating Seminar (0,3,0)

TMGT 4020 Graduating Seminar (0,3,0)

Credits: 3 credits
Delivery: Campus

Students complete an independent project that integrates knowledge acquired in the BTM and present the project in a professional written document and formal oral presentation.
Prerequisite: TMGT 3050 and either 4th year standing in the Bachelor of Tourism Management program or 2nd year standing in a Faculty of Adventure, Culinary Arts and Tourism Post-Baccalaureate Diploma.
Note: Students may only receive credit for one of TMGT 4020 or ADVG 4080.
For more information, search for this course here.

TMGT 4120
Developing New Tourism Enterprises (3,0,0)

TMGT 4120 Developing New Tourism Enterprises (3,0,0)

Credits: 3 credits
Delivery: Campus

Building upon the foundation laid in TMGT 4010: Experience Creation and Product Development, this course guides students through the process of conceiving and planning a new tourism business. Topics include evaluating business opportunities and start-up strategies, resource requirements for a new business, financing new ventures, and the business start-up process.
Prerequisite: TMGT 4010 or equivalent and TMGT 3030 or equivalent and 3rd year standing.
Note: Students may only receive credit for one of BBUS 4750, BBUS 4751, ENTR 4750, ENTR 4751 or TMGT 4120.
For more information, search for this course here.

15 credits from the following
TMGT 4110
Innovation and Leadership in Tourism (3,0,0)or

TMGT 4110 Innovation and Leadership in Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

Students will explore innovation and leadership theories, their application in the context of tourism organizations, and their impact on organizational culture.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing.
For more information, search for this course here.

TMGT 4130
Tourist Behaviour (3,0,0)or

TMGT 4130 Tourist Behaviour (3,0,0)

Credits: 3 credits
Delivery: Campus

Students explore the determinants that shape tourist behaviour, including travel and tourism motivations; destination choice; personality and psychographics; the tourist decision process; the tourist experience; and post-experience behaviour. Using both a theoretical and applied approach, students examine how and why people purchase and consume travel and tourism products.
Prerequisite: TMGT 1150 and TMGT 3050 or equivalent and 3rd year standing
Note: Students may only receive credit for one of BBUS 3470, BBUS 3471, MKTG 3470, MKTG 3471 or TMGT 4130.
For more information, search for this course here.

TMGT 4140
Tourism Strategy (3,0,0)or

TMGT 4140 Tourism Strategy (3,0,0)

Credits: 3 credits
Delivery: Campus

This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing
Note: Students may only receive credit for BBUS 4460, MKTG 4460, MKTG 4461 or TMGT 4140.
For more information, search for this course here.

TMGT 4150
Managing Small Tourism Enterprises (3,0,0)or

TMGT 4150 Managing Small Tourism Enterprises (3,0,0)

Credits: 3 credits
Delivery: Campus

Students examine the environment of small tourism firms and the unique challenges of management both in growth-oriented and small 'lifestyle' tourism firms. The focus is on formulating and developing strategies that allow these firms to thrive in this dynamic and highly competitive environment.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing.
Note: Students may only receive credit for one of BBUS 4760, ENTR 4760 or TMGT 4150.
For more information, search for this course here.

TMGT 4160
Tourism in a Global Environment (3,0,0)or

TMGT 4160 Tourism in a Global Environment (3,0,0)

Credits: 3 credits
Delivery: Campus

Students examine tourism and its dynamics from a global perspective. Specifically, students develop a thorough understanding of tourism as an economic, political, social, cultural and environmental force on the world stage, the impacts of this influence, and the strategies that tourism businesses can adopt to thrive in this environment.
Prerequisite: 3rd year standing
For more information, search for this course here.

TMGT 4170
Information Technology and Tourism (3,0,0)or

TMGT 4170 Information Technology and Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

Students examine the relationship between information technology (IT) and tourism from both a consumer and organizational perspective. Specifically, the course encourages students to critically evaluate current and emerging developments in IT and their impact on tourism consumers and suppliers. Students also develop an understanding of how IT can be used to facilitate and promote innovation and support the overall strategic objectives of a firm.
Prerequisite: 3rd year standing
For more information, search for this course here.

TMGT 4180
Managing the Tourist Experience (3,0,0)or

TMGT 4180 Managing the Tourist Experience (3,0,0)

Credits: 3 credits
Delivery: Campus

The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings.
Prerequisite: TMGT 1150 or equivalent and TMGT 3050 or equivalent and 3rd year standing.
For more information, search for this course here.

TMGT 4800
Tourism Enterprise Consulting Project (0,3,0)

TMGT 4800 Tourism Enterprise Consulting Project (0,3,0)

Credits: 3 credits
Delivery: Campus

Students build upon and apply the knowledge and skills, acquired in previous work experience and courses in the Bachelor of Tourism Management program, in a consulting assignment for a small- to medium-sized tourism enterprise. Students secure a consulting assignment with a business organization, and work closely with the owner and/ or managers to identify a specific problem or challenge facing the firm. Students are then expected to set objectives, research, prepare, and present a report that addresses this problem.
Prerequisite: TMGT 3050 and permission of the instructor and either 4th year standing in the Bachelor of Tourism Management program or 2nd year standing in a Faculty of Adventure, Culinary Arts and Tourism Post-Baccalaureate diploma.
For more information, search for this course here.

Upper level core (18 credits)
ADVG 3200
Adventure Sport and Tourism (3,0,0)

ADVG 3200 Adventure Sport and Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

Adventure sport and adventure tourism are terms used to describe a wide variety of activities - from bungee jumps to commercial ski trips to the South Pole. This course provides a survey of the adventure sport and adventure tourism industry; its philosophical foundations; adventure in contemporary society; the interrelationship of adventure in leisure, recreation, tourism, and extreme sports; and career paths.
Prerequisite: 3rd year standing
For more information, search for this course here.

CMNS 3240
Advanced Professional Communication (1,2,0)

CMNS 3240 Advanced Professional Communication (1,2,0)

Credits: 3 credits
Delivery: Campus

Students develop best practice skills in advanced professional writing with an emphasis on the design and production of strategic and planning-level communication documents, including a formal report, with added emphasis on online communication contexts, including multimedia production and social media. In addition, students consider and develop multi-phased communication strategies, learn advanced research skills and consider techniques for effective collaboration. Prerequisites: CMNS 1290 OR CMNS 1291 AND Completion of 42 credits
Note: Students cannot receive credit for more than one of CMNS 3240, BBUS 3631 AND CMNS 3241
For more information, search for this course here.

TMGT 3020
Tourism Policy and Planning (3,0,0)

TMGT 3020 Tourism Policy and Planning (3,0,0)

Credits: 3 credits
Delivery: Campus

Students are introduced to policy and planning theories and their application to tourism. The relationship between tourism, public policy, planning, and development is also examined.
Prerequisite: 3rd year standing
For more information, search for this course here.

TMGT 3050
Research in Tourism (3,1,0)

TMGT 3050 Research in Tourism (3,1,0)

Credits: 3 credits
Delivery: Campus

Students engage in the process of conducting and evaluating research in the field of tourism.
Prerequisite: GEOG 2700 or a course in research methodology or statistics approved by the department and 3rd year standing.
Note: Students may only receive credit for one of TMGT 3050, MKTG 3480, MKTG 3481, BBUS 3480, BBUS 3481 or CMNS 3000.
For more information, search for this course here.

TMGT 4080
Reflecting Philosophically on Tourism (3,0,0)

TMGT 4080 Reflecting Philosophically on Tourism (3,0,0)

Credits: 3 credits
Delivery: Campus

Students are required to reflect on their tourism knowledge and practice in a deep theoretical and philosophical manner, and examine their own positions and values as future professionals in the tourism field. Drawing largely on classic and contemporary writings in philosophy and social theory outside the tourism canon, students cultivate an understanding of the unquestioned and presumed ideologies that lie behind some of today's most problematic tourism practices. Students are exposed to theoretical and philosophical positions that present an alternative way forward.
Prerequisite: 4th year standing
For more information, search for this course here.

TMGT 3030
Financial Management for Tourism (3,0,1)(L)or

TMGT 3030 Financial Management for Tourism (3,0,1)(L)

Credits: 3 credits
Delivery: Campus

This course examines the principles of financial management as they apply to firms in tourism and hospitality sectors. Topics covered include financial statement analysis; budgeting; time value-of-money; profit planning and decision-making; cost-volume-profit analysis; and capital budgeting. Special topics in hospitality and tourism include management contracts; franchising; revenue management; and real estate investment trusts (REITS).
Prerequisite: TMGT 2010 or equivalent and 3rd year standing.
Note: Students may only receive credit for one of BBUS 2120, BBUS 3120, BBUS 3121, FNCE 2120, FNCE 2121, FNCE 3120 or TMGT 3030.
For more information, search for this course here.

TMGT 4010
Experience Creation and Product Development (3,0,0)

TMGT 4010 Experience Creation and Product Development (3,0,0)

Credits: 3 credits
Delivery: Campus

This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing.
For more information, search for this course here.

Upper level elective (3 credits)
Electives (15 credits)