Bachelor of Tourism Management

The development of the adventure travel industry is paralleled by a growing need for capable adventure tourism managers. Local, national, and international governments, businesses, organizations, and communities require tourism experts to help develop, direct, and promote adventure experiences in their villages, cities, regions, and countries.

Adventure Studies as a concentration within the Bachelor of Tourism Management degree equip students for these opportunities by offering courses in the following topics:

  • Adventure and sport tourism marketing
  • Adventure tourism business management
  • Contemporary issues in adventure tourism
  • Eco and adventure tourism programming
  • Nature-based community development
  • Legal liability and risk management
  • Policy development and planning

Transfer credits

Credits completed from the Adventure Guide Diploma, Adventure Sports Certificate, the Canadian Mountain and Ski Guide Certification Program, plus tourism or recreation programs from other post-secondary institutions may be transferred into this degree. Students may study full- or part-time. Adventure Studies are offered as a concentration within the BTM and BIS degrees.

Careers

The unique combination of theory and practice produces competent graduates who quickly apply the skills they gained as students to their careers:

  • As consultants to businesses, organizations, communities, and governments
  • As research assistants
  • As tourism product developers
  • As tourism industry professionals
  • As adventure tourism entrepreneurs and business managers

Field trip opportunities

As part of their course work, students in the BTM in Adventure Studies can participate in numerous project based learning opportunities. A field school is offered every year to give students hand on experience with an adventure tourism development project.

Lower-level course requirements

Students who are planning on completing the BTM in Adventure Studies may complete their first two year lower-level course requirements in a variety of ways, including:

Completion of general tourism and business courses as lower-level BTM course requirements. This is an efficient path for completing lower-level BTM requirements because students can take 60 credits that may transfer directly into the BTM and meet all upper-level prerequisite requirements. For more information on this path please see the course requirements found at BTM Program Structure.

Completion of the Adventure Guide Diploma as lower-level BTM course requirements. This is a less efficient path for completing lower-level BTM requirements because students may need to take 4-5 additional academic courses to meet BTM requirements. This means that students who complete this path may require an additional semester in order to complete the BTM.

Completion of the Adventure Guide Certificate as lower-level BTM course requirements. All 30 credits taken in the Adventure Sport Certificate transfer directly to the BTM. The additional 21 lower-level credits required for entry to the third year of the BTM can be chosen from any of the three program paths described in #1-3 above.

Completion of transfer credits at other post-secondary institutions. Each year the BTM accepts large numbers of students who transfer from other post-secondary tourism, adventure tourism, and recreation programs around the world. The level of transfer credit given varies widely and students should contact the BTM Program Adviser for information.