Thompson Rivers University
Thompson Rivers University

Message from the Provost

February 2019

Dear Colleagues,

Christine Bovis-Cnossen

I am excited to announce that, last week, the university began the comprehensive and highly consultative process of building a Strategic Enrolment Management (SEM) plan. This initiative is vitally important to TRU. Essentially, it will shape how, and how effectively, we will fulfill our commitments to student success and access over time.

An SEM plan will enhance TRU’s capacity to maintain stable and manageable enrolment growth amidst an ever-changing external environment. It will do this by outlining tactics and strategies to recruit and retain students for the unique combination of educational programs, services and experiences TRU provides. Year over year, an SEM plan will help us more effectively welcome all our students when they join us, and support them in pursuing and achieving their educational goals.

To guide the process, TRU has engaged consultants from the American Association of Collegiate Registrars and Admission Officers (AACRAO), North America’s pre-eminent source of post-secondary enrolment expertise.

Under the direction of the SEM Planning Task Force—which includes Michael Bluhm, Associate Vice-President Strategic Enrolment and University Registrar (Chair); Chris Adam, Dean, Faculty of Student Development; Jan O’Brien, Associate Director Integrated Planning and Effectiveness; Lucille Gnanasihamany, Associate Vice-President Marketing and Communications; and myself—AACRAO’s work commenced last week with consultations. It will extend into collaborative work between the consultants, the task force and units whose work is related to enrolment.

Building TRU’s SEM plan will be data-informed and highly collaborative, integrating insights and input from those who affect and are affected by TRU enrolment realities, including students, faculty, staff, institutional leaders, faculties, departments and committees.

This process will happen concurrently with the development of TRU's new vision and strategic priorities, and therefore will take a phased approach. In the first phase, throughout 2019, action items that are not affected by the visioning process will be identified and implemented; in the second phase in early 2020, once the strategic priorities are established, the SEM Plan will be aligned to the new vision. The process will conclude with a “made in TRU” SEM plan that aligns with TRU’s mandate, mission, and our new vision and strategic priorities.

Further updates on the SEM consultation process, including details of how to contribute your own thoughts, will be forthcoming on this website. Please stay tuned.

Warm regards,

Christine Bovis-Cnossen
Provost and Vice-President Academic

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