Thompson Rivers University
Thompson Rivers University

SEM Assessment Report

April 2019

Dear Colleagues,

This past January, TRU embarked on a journey to develop its first Strategic Enrolment Management (SEM) plan – a plan that will help us maintain stable and manageable enrolment growth while ensuring students have the supports they need for access and success. With the guidance of consultants from the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the SEM planning process will span approximately 12 months.

The early stages of this process – discovery and assessment – brought our AACRAO consultants to Kamloops in February for two days of stakeholder meetings, as well as a comprehensive review of documentation, literature, and enrolment data. This work has culminated in the following SEM Assessment Report prepared for TRU by AACRAO Consulting. The Report summarizes the consultants’ findings of our current state with respect to our enrolment-related environment, activities, structures, policies, etc., and provides a number of early recommendations to support the success of our emergent SEM plan.

In order to maintain transparency and engagement throughout the SEM planning process, the SEM Assessment Report has been made available to the TRU community in its entirety. In addition, the SEM Planning Task Force has prepared the following addendum which provides high-level responses to the primary recommendations of the Report.

Your input and engagement in this initiative is critical. I welcome you to provide your thoughts and feedback on the information you’ll find here by emailing

The next stage of our SEM planning process is already underway. Through multiple points of feedback, such as this SEM Assessment Report, our Thought Exchange SEM question series, historical enrolment data, etc., we are forming the foundation upon which we will define enrolment goals. Each step of the process will involve reflecting what we find, back to you. Stay tuned.

Michael Bluhm
AVP Enrolment Services & Registrar
Chair, SEM Planning Task Force

AACRAO SEM Assessment Report TRU Addendum to AACRAO SEM Assessment Report
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