TRU 50th Anniversary Mark and Usage Guidelines
TRU’s 50th Anniversary Mark uses colour as a powerful visual tool to reflect TRU’s history, future, and diversity. It also communicates a sense of celebration. The various facets of colour are drawn from TRU’s current and historical brand colour palettes.
How do I use the 50th Anniversary Mark?
The Mark must always be used with the TRU logo. See usage details below.
When can I use the 50th Anniversary Mark?
You can use the Mark between October 2019 and December 2020. It will be retired at the end of 2020, so in the interest of sustainability, avoid using the Mark on any materials that will have a shelf life beyond December 2020. As an example, the Mark should not be used on stationery, program information sheets, permanent signage, or other materials that are intended to be used beyond December 2020.
Where may I use the 50th Anniversary Mark?
You may use the 50th Anniversary Mark:
- on print materials that will be distributed during 2020
- on merchandise that will be distributed during 2020
- in social media posts
- in email newsletters
Using the 50th Anniversary Mark
The 50th Anniversary Mark must always be paired with the main TRU logo—it may not be used alone.
The Mark is intended for use on a light coloured background. If you need to use the Mark on a dark coloured background, contact MarCom for an alternative version of the Mark.
Equal to at least twice the height of the “T” in “Thompson”. Make sure that other graphic elements and text do not appear within the protected space.