Thompson Rivers University
Thompson Rivers University

Cultural And Conference Centre At The TRU Williams Lake Campus

The Details

Cultural And Conference Centre At The TRU Williams Lake Campus

Investment: $1,000,000 over 5 years


$200,000 per year for five years for the naming of the first Cultural and Conference Centre of its size in the Cariboo region of British Columbia. Thompson Rivers University (TRU) with the support of the City of Williams Lake, various local associations, groups and businesses is looking for a naming partner to build a multi-use Cultural and Conference Centre at the TRU Williams Lake campus to be utilized by the University, the City of Williams Lake and various other stakeholders.


Currently, the TRU Williams Lake campus does not have an auditorium and the Williams Lake area does not have a functional or adequate conference or performing arts centre. TRU meetings and gatherings are held in the campus gymnasium which is not acoustically equipped for music or theatre performances and is inadequate for larger meetings such as graduations and public speaking engagements. The Conference Centre would allow TRU and the city to attract conferences, events, performances and meetings. TRU Williams Lake would be able to expand intake for first year courses, grow the Community U programming including Continuing Studies and summer camps, and generate a steady income stream to support campus goals, initiatives and students.

Impact For Tru

  • Increased lecture hall capacity for first year courses and special events
  • Expansion potential for Community U courses (in particular the performing arts courses)
  • Venue for summer camp activities
  • Venue for graduation ceremonies
  • Ability to host educational conferences
  • Increasing the prestige of the TRU brand
  • Public display TRU WL course success (for example artifacts from the archeology field school)
  • Consistent revenue stream for the University

Cultural Impact

  • Adequate theatre performance venue
  • Able to bring in travelling productions
  • Visual Art display possibilities (rotate art with other local museums)
  • Use by various cultural groups in the region (breakout rooms)

Community Impact

  • Capacity for attracting sizeable conferences and events
  • Increasing the visibility of Williams Lake
  • A location for community event congregation and celebration
  • Economic Impact – Restaurants, accommodation providers, and various local merchants will profit
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