Credits: 3 credits
The tourism product holds an important position in the fast growing experience economy, requiring firms that are marketing these intangible products, to overcome unique challenges. In this course, students are provided with the concepts, tools, and strategic focus to effectively manage the tourist experience and to investigate how experiences are designed, delivered, and evaluated. Students are encouraged to employ innovative approaches in the application of their acquired knowledge to real business settings.
Prerequisite: TMGT 1150 or equivalent AND TMGT 3050 or equivalent AND 3rd year standing
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