Credits: 3 credits
This course explores strategic management and planning in a tourism context. Using both a theoretical and practical approach, students examine the concepts of strategic planning and competitive strategy and how they can be successfully applied by tourism organizations in an increasingly complex and global tourism environment.
Prerequisite: TMGT 1150 or equivalent and 3rd year standing
Note: Students can only receive credit for BBUS 4460, MKTG 4460, TMGT 4140
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