TMGT 4010 Experience Creation and Product Development (3,0,0)

Credits: 3 credits
Delivery: Campus

This course deals with the concept of experiences as products and the overall development of new products/services in the tourism field. Students will explore the foundations and theories of an "experience-driven" enterprise or economy from both the consumer (tourist) and producer (firm or destination) perspective. Emphasis is placed on undertaking new tourism product inventories to ensure the provision of engaging experiences and vivid memories for guests.
Prerequisite: TMGT 1150 or equivalent and third-year standing
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