Credits: 3 credits
This course discusses the role, concepts and principles of marketing. It examines market research and planning, product pricing and costing, packaging, promotion, service as a primary product, advertising methods, target marketing, factors in consumer preference and assessment of guest satisfaction.
Prerequisite: English Studies 12/English First Peoples 12 with a minimum 73% or equivalent or, completion of ENGL 0600, or completion of ESAL 0570 and ESAL 0580 with a minimum C+
Note: Students can only get credit for one of BBUS 2430, BBUS 3430, BBUS 3431, CONV 1060, CONV 1061, MKTG 2430, TMGT 1150
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