Credits: 3 credits
Students explore the basic concepts and methodologies of developing and executing successful business strategies in a dynamic global environment. Effective strategy is about developing competitive advantage. Learners develop insights into the working of CEOs and top management teams in preparation for senior positions in organizations. Topics include an introduction to strategic management, an analysis of the internal and external environments, business-level strategy, competitive strategy and dynamics, corporate-level strategy, acquisition and restructuring strategies, international strategies, and strategy implementation.
Prerequisite: FNCE 2120 or FNCE 3120; MKTG 2430 or MKTG 3430; HRMN 2820 or HRMN 3820; SCMN 3320; IBUS 3510
Note: It is recommended that this course be taken in the student's final year. Students cannot receive credit for more than one of BBUS 4701, BBUS 4780, MNGT 4781 or MNGT 4780
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