Credits: 3 credits
Students explore all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations. Topics include an overview of international marketing; history and geography and its effect on culture; cultural dynamics in assessing global markets; culture, management style and business systems; the political environment; assessing global market opportunities in the Americas, Europe, Africa, Middle East, and Asia Pacific Region; planning for global market entry; products and services for international consumers; products and services for international businesses; and international marketing channels.
Prerequisite: MKTG 2430 (minimum C-) or equivalent
Note: Students may not receive credit for more than one of MKTG 4470, MKTG 4471, BBUS 4470 or BBUS 4471
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