Credits: 3 credits
Students develop an in-depth understanding of retail and services management as well as non-store retailing. Topics include defining retail, customer behaviour, retail location decisions, merchandising, design and layout, retail pricing, promotion, retail employees, customer loyalty, and international retailing.
Prerequisite: MKTG 2430 (minimum C-) or equivalent
Note: Students may not receive credit for more than one of MKTG 4430, MKTG 4431, BBUS 4430 or BBUS 4431
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