Credits: 3 credits
Students develop the conceptual, analytical and decision-making skills and knowledge of industry best practices needed to successfully develop and launch new products and services. Topics include opportunity identification and selection; concept generation; concept evaluation; product/service development and product testing; and marketing testing and managing the product/service launch.
Prerequisite: FNCE 2120 and MKTG 3480 (minimum C- grades) or equivalent
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