Credits: 3 credits
Students prepare for the role of an effective sales manager in today's hyper-competitive global economy by integrating current technology, research, and strategic planning activities. Topics include the role of the sales manager; buying and selling processes; customer relationship management; organizing the sales force; sales forecasting and budgeting; selecting, training, compensating, and motivating the salesperson; and evaluating salesperson performance.
Prerequisite: MKTG 3450 (minimum C-) or equivalent
Note: Students may not receive credit for more than one of MKTG 4400 or BBUS 4400
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