MKTG 3480 Marketing Research (3,0,0)

Credits: 3 credits
Delivery: Campus

Students develop an understanding of marketing research and its values in analyzing consumers, markets, and the environment. Topics include an introduction to market research, the marketing research industry and research ethics, the marketing research process, secondary data and databases, qualitative research, traditional survey research, primary data collection, measurement, questionnaire design, basic sampling issues, sample size determination, and statistical testing.
Prerequisite: MKTG 2430 and ECON 2330 (minimum C- grades) or equivalent
Note: Students cannot receive credit for both MKTG 3480 and TMGT 3050
Note: Students cannot receive credit for more than one of MKTG 3481, TMGT 3050, BBUS 3480 or BBUS 3481
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